Senior Website Conversion Optimization Manager

4 weeks ago

Toronto, Ontario, Canada AgencyAnalytics Inc Full time

Are you a seasoned website project manager, SaaS merchandiser, and conversion optimization expert with experience in site management, A/B testing, website conversion rate optimization, Google Analytics 4, and developing engaging website user experiences?

Excited about executing highly effective website analytics, optimization, and development improvements? Like driving increased top-of-funnel, middle-of-funnel, and bottom-of-funnel conversions including MQLs, PQLs, and SQLs, using website optimization tools?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, Senior Website Conversion Optimization Manager with at least 7 years of website management experience, preferably within a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of managing website redesign projects, and a thorough understanding of web best practices to facilitate the creation of goal-driven, user-friendly websites. The ideal candidate will have the ability to strategically lead large-scale projects and roll up their sleeves when needed to get things done.

Key Responsibilities

  • Use site analytics and insights to create data-driven page development and website redesign strategies.
  • Utilize A/B testing, heat mapping, and other UX tools to increase MQLs, PQLs, and sales to meet or exceed site goals.
  • Balance user experience with SEO best practices to deliver website pages that attract and convert visitors.
  • Manage site navigation, information architecture, search, taxonomy, categories, filters, and product placement by setting the SaaS merchandising strategy.
  • Stay on top of website best practices to ensure our customer-facing website meets the needs of top marketing agencies.
  • Work with internal and external teams to ensure that product information, templates, and relevant imagery are available and updated for all products.
  • Daily analysis and management of our brand's website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase, and other data to identify opportunities to improve the user's digital journey.
  • Work with the development team to implement site updates and improvements to ensure the site is fast and error-free for all users.
  • Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.
  • Monitor competitor trends to ensure that the digital experience is in line with customer expectations.
  • Create a strategic vision for the long-term growth and leadership of a dynamic team of website development and optimization specialists.

Requirements

  • Minimum of 7 years of experience in a fast-paced, online SaaS or eCommerce business.
  • Strong English writing skills.
  • Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.
  • Experience leading a team of Website/UI/UX experts and working with Developers.
  • Experience with multiple A/B testing platforms.
  • Expert knowledge of Google Analytics 4, HubSpot, and Google Tag Manager.
  • Familiarity with one or more headless CMS platforms.
  • Knowledge of current UI/UX trends.
  • Previous working knowledge of Contentful (or other headless CMS systems).
  • JavaScript, HTML, PHP, CSS, and MySQL experience.
  • Intermediate or advanced knowledge of SEO best practices.

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