Dynamic Performance Marketing Lead for North American SIAP Segment

3 weeks ago


Old Toronto, Canada Sage City Full time

About Sage City

Sage City is a global SaaS financial management solution provider, endorsed by the American Institute of Certified Public Accountants (AICPA). As a leading B2B company, we offer innovative technology to empower small and medium-sized businesses worldwide.

We're currently seeking a Senior Demand Generation Marketing Manager to join our team. This role offers an exciting opportunity to drive performance marketing for our North American SIAP segment, leveraging data-driven insights to fuel pipeline growth and revenue across the US and Canada.

Job Overview:

This is a senior-level position that requires strategic thinking, data-driven decision-making, and strong analytical skills. The ideal candidate will have a proven track record in demand generation, lead nurturing, and marketing automation.

Key Responsibilities:

  • Develop and Execute Full-Funnel Demand Generation Strategies: Collaborate with sales teams and product marketing to align on target accounts, messaging, and lead follow-up.
  • Lead Data-Driven Marketing Campaigns: Analyze and report on campaign performance, leveraging data-driven insights to optimize results and manage the lead funnel from MQLs to SQOs.
  • Manage Budget and Resources: Allocate resources effectively to maximize ROI, staying up-to-date with industry best practices and emerging trends in demand generation and digital marketing.

Benefits and Compensation:

We offer a competitive compensation package, including a base salary range of $111,000 to $120,000 per year, plus a 20% bonus plan based on company and individual performance. Our benefits include 100% paid premiums for health, dental, and vision coverage, RRSP contribution match, 35 days paid time off, and more.

What We Offer:

  • A dynamic work environment that embodies our values: Human, Trust, Bold, Simplify.
  • Ongoing training and career development opportunities.
  • The chance to grow your international professional network and collaborate with globally diverse, customer-centric teams.

Your Qualifications:

  • 5+ years of B2B full-funnel performance/demand generation/growth marketing experience.
  • Strong analytical skills, experience with data analysis tools, and a grasp of marketing metrics and KPIs.
  • Collaborative mindset, adaptable, influential, and proactive approach to working with sales and marketing teams.


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