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Marketing Director
2 months ago
West Works & BluElephant is seeking a seasoned marketing leader to drive strategic growth and brand awareness. As Director, Marketing, you will lead a dynamic team and collaborate across departments to develop and execute comprehensive marketing strategies.
Key Responsibilities:- Develop and lead the marketing strategy and priorities in alignment with the company's overall objectives.
- Collaborate with the CEO to set the marketing vision and implement national and local digital marketing tactics.
- Lead web and digital marketing strategies to drive acquisition and revenue growth.
- Develop a best-in-class email marketing program to increase revenue and client advocacy.
- Own and optimize marketing and agency budgets to increase marketing margins.
- Develop a strong internal and external communications strategy to align with the brand and drive sales.
- Collaborate with sales teams to ensure alignment of marketing initiatives with overall business objectives.
- Provide insights and feedback to internal teams based on market trends and client feedback.
- Bachelor's degree, MBA preferred.
- 10+ years' experience in marketing with progressive general management responsibilities.
- eCommerce/B2C business experience and deep performance digital marketing experience.
- Email marketing experience is an asset.
- Proven track record of successfully leading and executing comprehensive marketing strategies.
- Excellent people skills with experience managing a dynamic team.
- Strong understanding of digital marketing, including SEO, SEM, social media, and leveraging partner networks.
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
