Marketing Director, Partner

3 weeks ago

Edmonton, Alberta, Canada Collage HR Full time
Marketing Director, Partner & Strategic Marketing

Drivewyze is a leader in connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.

We're on a mission to revolutionize highway safety and efficiency and need great talent to be part of our success story.

About the role:

This role will position Drivewyze as a technology leader through a mix of B2B marketing, account-based marketing, and strategic engagement through channels focused within the trucking industry verticals. As a key member of the revenue organization, this role will be instrumental in taking our marketing and lead generation activities to the next level.

Location: Edmonton, AB

Report to: VP, Marketing

Job accountabilities:

This role will be accountable for developing and executing a marketing strategy focused on the enterprise-level market segment aligned to the organization's strategy, business objectives, and goals. Leading a small team focused on supporting strategic ABM and partner marketing efforts through campaign development and execution, market research, and partner and strategic event management, it has a hyper-focus on lead acquisition, conversion optimization, and funnel management, and knows what levers to push to accelerate results and drive ROI.

  • Formulating and executing quarterly marketing plans and campaigns to grow revenue within the Strategic segment (large companies), working closely with the Strategic Accounts sales team on ABM strategy and execution, including custom presentation and reporting materials, customized ABM-based outreach, and strategic events
  • Working closely with the Business Development team and our Enterprise technology partners, on campaigns to generate leads specifically in the Enterprise Partner segment, via campaigns deployed in collaboration with partners, as facilitated by partners, or via direct marketing efforts to fill the Enterprise partner funnel; also, the development and execution of partner contests and spiffs
  • Supporting the Drivewyze Partner Account Management team in executing on funnel-filling marketing campaigns through our reseller, referral, and second-tier technology partners, in a scalable way
  • Creating significant quarterly long-life lead-generating campaigns such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment, as well as through our digital and social marketing channels to our small, medium, and large market segments, and which can support our programmatic ABM campaigns to help improve lead to opportunity conversion
  • Achieving revenue and growth targets through successful market funnel forecasting and demand generation campaigns
  • Mobilizing a growth and data-driven mindset and utilizing analytics and reporting to set direction and measure progress. This includes ensuring the right metrics and automation are in place to identify and address funnel sticking points and improve conversion rates
  • Using insights, feedback, trends, market analytics, and industry best practices to guide tactics, initiatives, and future campaigns
  • 5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business. Preference will be given to those with experience marketing a SaaS product
  • Previous experience managing enterprise lead generation and marketing campaigns
  • Previous partner marketing experience
  • Account Base Marketing (ABM) experience
  • Expertise in working with executive-level partner and customer representatives
  • Strong writing and communications skills
  • Strong interpersonal skills and ability to collaborate with cross-functional teams as highlighted by your successful experience managing strategic cross-functional projects and process changes
  • Great people to work in an inclusive and collaborative culture
  • Flexible work options
  • Open vacation program with unlimited vacation days
  • Competitive compensation package, including benefits and employee stock options
  • Opportunities to make your mark, experience growth, professional development, and advancement within the company
  • Employee recognition and referral programs
  • Social initiatives - virtual games and contests, pickle ball, basketball, ping pong, foosball, darts, you name your game

Want to be part of a team whose mission is to save lives by reducing commercial transportation fatalities? How about being part of a tech company that continues to disrupt the industry with new ideas? Be curious, explore ideas without bias, and fearlessly try new things—Foster innovation with diversity of thought. Build for the future, develop capability, and help others to learn. Take risks and aim high. Don't iterate when you can change the game. considered for employment regardless of race, color, religion, sex, national origin, disability, or protected veteran status.

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through a mix of B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About the...

  • Marketing Director, Partner

    2 months ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through a mix of B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About the...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner Job DescriptionAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner Job DescriptionAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.About...

  • Marketing Director, Partner

    3 weeks ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, Partner & Strategic MarketingAt Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. Our mission is to create a connected truck solutions leader that drives innovation and excellence. We're seeking a talented Marketing Director, Partner to join our team and help us achieve our vision.This role...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies, with a vision of zero crashes, zero fatalities, and a sustainable transportation system.We're on a mission...

  • Marketing Director, Partner

    1 month ago

    Edmonton, Alberta, Canada Collage HR Full time

    Marketing Director, PartnerDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We're committed to improving the experience of drivers, fleets, and public agencies, with a vision of zero crashes, zero fatalities, and a sustainable transportation system.We're on a mission...

  • Executive Director

    4 weeks ago

    Edmonton, Alberta, Canada Director File Full time

    Executive Director OpportunityThe Citadel Theatre is seeking a visionary leader to serve as its next Executive Director. Reporting to the Board of Directors, the successful candidate will oversee the operational components of the theatre, collaborating with the Artistic Director to drive strategic priorities and engage with the Edmonton arts community.Key...

  • Executive Director

    4 weeks ago

    Edmonton, Alberta, Canada Director File Full time

    Executive Director OpportunityThe Citadel Theatre is seeking a visionary leader to serve as its next Executive Director. Reporting to the Board of Directors, the successful candidate will oversee the operational components of the theatre, collaborating with the Artistic Director to drive strategic priorities and engage with the Edmonton arts community.Key...

  • Partner Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a leading connected truck solutions company that is transforming the commercial vehicle transportation industry. We are committed to creating a safer and more sustainable transportation system, and we are seeking a talented Partner Marketing Director to join our team.Key Responsibilities:Develop and...

  • Partner Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a leading connected truck solutions company that is transforming the commercial vehicle transportation industry. We are committed to creating a safer and more sustainable transportation system, and we are seeking a talented Partner Marketing Director to join our team.Key Responsibilities:Develop and...

  • Marketing Director, Partner

    3 weeks ago

    Edmonton, Alberta, Canada Collage HR Full time

    Revolutionize Highway Safety and EfficiencyDrivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to reducing fatalities and promoting sustainability. We're seeking a talented Marketing Director, Partner to join our team and contribute to our mission.About the RoleThis is a unique opportunity to lead our marketing...

  • Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Job Title: Partner Marketing DirectorDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.About...

  • Marketing Director

    2 months ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Job Title: Partner Marketing DirectorDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.About...

  • Marketing Director

    2 months ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Job Title: Partner Marketing DirectorDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.About...

  • Marketing Director

    1 month ago

    Edmonton, Alberta, Canada Drivewyze Full time

    Job Title: Partner Marketing DirectorDrivewyze is a leading provider of connected truck solutions, revolutionizing safety and sustainability in commercial vehicle transportation. We are committed to bettering the experience of drivers, fleets, and public agencies towards a vision of zero crashes, zero fatalities, and a sustainable transportation system.About...

  • Executive Director

    2 months ago

    Edmonton, Alberta, Canada Director File Full time $170,000 - $190,000

    Executive Director OpportunityThe Citadel Theatre is seeking a dynamic and visionary leader to serve as its next Executive Director. Reporting to the Board of Directors, this role oversees the operational components of the theatre, including finance, human resources, and marketing.Key ResponsibilitiesCollaborate with the Artistic Director to drive the...

  • Executive Director

    2 months ago

    Edmonton, Alberta, Canada Director File Full time $170,000 - $190,000

    Executive Director OpportunityThe Citadel Theatre is seeking a dynamic and experienced leader to serve as its next Executive Director. Reporting to the Board of Directors, this role oversees the operational components of the theatre, including finance, human resources, and marketing.Key ResponsibilitiesCollaborate with the Artistic Director to drive the...

  • Executive Director

    1 month ago

    Edmonton, Alberta, Canada Director File Full time $170,000 - $190,000

    Executive Director OpportunityThe Citadel Theatre is seeking a dynamic and experienced leader to serve as its next Executive Director. Reporting to the Board of Directors, this key role will oversee the operational components of the theatre, including finance, human resources, and marketing.Key ResponsibilitiesCollaborate with the Artistic Director to drive...

  • Executive Director

    2 months ago

    Edmonton, Alberta, Canada Director File Full time $170,000 - $190,000

    Executive Director OpportunityThe Citadel Theatre is seeking a dynamic and experienced leader to serve as its next Executive Director. Reporting to the Board of Directors, this role oversees the operational components of the theatre, including finance, human resources, and marketing.Key ResponsibilitiesCollaborate with the Artistic Director to drive the...