Marketing Director, Partner

1 month ago

Edmonton, Alberta, Canada Collage HR Full time
Marketing Director, Partner Job Description

At Drivewyze, we're revolutionizing safety and sustainability in commercial vehicle transportation. As a Marketing Director, Partner, you'll play a key role in positioning us as a technology leader through B2B marketing, account-based marketing, and strategic engagement within the trucking industry verticals.

About the Role:

This role will be accountable for developing and executing a marketing strategy focused on the enterprise-level market segment, aligned with our organization's strategy, business objectives, and goals. You'll lead a small team in supporting strategic ABM and partner marketing efforts through campaign development and execution, market research, and partner and strategic event management.

Key Responsibilities:

  • Formulate and execute quarterly marketing plans and campaigns to grow revenue within the Strategic segment, working closely with the Strategic Accounts sales team on ABM strategy and execution.
  • Collaborate with the Business Development team and our Enterprise technology partners on campaigns to generate leads specifically in the Enterprise Partner segment.
  • Support the Drivewyze Partner Account Management team in executing on funnel-filling marketing campaigns through our reseller, referral, and second-tier technology partners.
  • Create significant quarterly long-life lead-generating campaigns, such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment and digital marketing channels.
  • Accelerate revenue and growth targets through successful market funnel forecasting and demand generation campaigns.
  • Mobilize a growth and data-driven mindset, utilizing analytics and reporting to set direction and measure progress.

What You'll Bring:

  • 5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business.
  • Previous experience managing enterprise lead generation and marketing campaigns.
  • Previous partner marketing experience.
  • Account-Based Marketing (ABM) experience.
  • Expertise in working with executive-level partner and customer representatives.
  • Strong writing and communications skills.
  • Strong interpersonal skills and ability to collaborate with cross-functional teams.

Join Our Team:

At Drivewyze, we're committed to creating exceptional experiences, driving success, empowering and leading, disrupting creatively, cultivating relationships, raising the bar, and playing as a team. If you're passionate about marketing and want to be part of a team that's changing the game, we'd love to hear from you.

Drivewyze is an equal-opportunity employer. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, or protected veteran status.

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