Partner Marketing Director

1 month ago

Edmonton, Alberta, Canada Drivewyze Full time
Revolutionize Highway Safety and Efficiency

Drivewyze is a leading connected truck solutions company that is transforming the commercial vehicle transportation industry. We are committed to creating a safer and more sustainable transportation system, and we are seeking a talented Partner Marketing Director to join our team.

Key Responsibilities:
  • Develop and execute a marketing strategy focused on the enterprise-level market segment, aligned with the organization's strategy, business objectives, and goals.
  • Lead a small team in supporting strategic ABM and partner marketing efforts through campaign development and execution, market research, and partner and strategic event management.
  • Formulate and execute quarterly marketing plans and campaigns to grow revenue within the Strategic segment (large companies), working closely with the Strategic Accounts sales team on ABM strategy and execution.
  • Support the Drivewyze Partner Account Management team in executing on funnel filling marketing campaigns through our reseller, referral, and second-tier technology partners.
  • Create significant quarterly long-life lead generating campaigns, such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment and digital and social marketing channels.
Requirements:
  • 5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business.
  • Previous experience managing enterprise lead generation and marketing campaigns.
  • Previous partner marketing experience.
  • Account Base Marketing (ABM) experience.
  • Expertise in working with executive-level partner and customer representatives.
  • Strong writing and communications skills.
  • Strong interpersonal skills and ability to collaborate with cross-functional teams.
What We Offer:
  • Flexible work options.
  • Opportunity to be part of a team whose mission is to save lives by reducing commercial transportation fatalities.
  • Chance to be part of a tech company that continues to disrupt the industry with new ideas.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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