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Marketing Director, Partner

1 month ago

Edmonton, Alberta, Canada Collage HR Full time
Revolutionize Highway Safety and Efficiency

Drivewyze is a pioneering company in the commercial vehicle transportation industry, dedicated to reducing fatalities and promoting sustainability. We're seeking a talented Marketing Director, Partner to join our team and contribute to our mission.

About the Role

This is a unique opportunity to lead our marketing efforts and position Drivewyze as a technology leader in the industry. As a key member of our revenue organization, you'll be instrumental in developing and executing a marketing strategy that drives growth and revenue.

Key Responsibilities
  • Develop and execute a marketing strategy focused on the enterprise-level market segment, aligned with our organization's strategy and goals.
  • Lead a small team in supporting strategic ABM and partner marketing efforts, including campaign development and execution, market research, and partner and strategic event management.
  • Formulate and execute quarterly marketing plans and campaigns to grow revenue within the Strategic segment, working closely with the Strategic Accounts sales team.
  • Work closely with the Business Development team and our Enterprise technology partners on campaigns to generate leads specifically in the Enterprise Partner segment.
  • Support the Drivewyze Partner Account Management team in executing on funnel filling marketing campaigns through our reseller, referral, and second-tier technology partners.
  • Create significant quarterly long-life lead generating campaigns, such as webinar series, e-books, and testimonials, that can be leveraged as lead magnets through partner deployment and digital and social marketing channels.
  • Accelerate the achievement of revenue and growth targets through successful market funnel forecasting and demand generation campaigns.
  • Mobilize a growth and data-driven mindset, utilizing analytics and reporting to set direction and measure progress.
What You Bring
  • 5+ years of experience in a performance marketing leadership role with a successful track record of high growth in a lead-generation (B2B) business.
  • Previous experience managing enterprise lead generation and marketing campaigns.
  • Previous partner marketing experience.
  • Account Base Marketing (ABM) experience.
  • Expertise in working with executive-level partner and customer representatives.
  • Strong writing and communications skills.
  • Strong interpersonal skills and ability to collaborate with cross-functional teams.
Join Our Team

At Drivewyze, we're committed to creating a culture of innovation, inclusivity, and respect. We believe in empowering our employees to take ownership of their work and contribute to our mission. If you're passionate about marketing and want to make a meaningful impact, we encourage you to apply for this exciting opportunity.

We offer a competitive compensation package, including benefits and employee stock options, as well as opportunities for professional development and advancement within the company. Our team is dedicated to making a difference in the industry, and we're looking for talented individuals who share our vision.

Apply now to join our team and be part of a company that's revolutionizing the industry with new ideas and innovative solutions.