Marketing Director
4 weeks ago
Director of Consumer Marketing
We are seeking a seasoned marketing professional to lead our consumer marketing efforts. As the Director of Consumer Marketing, you will be responsible for developing and executing long-term marketing strategies that drive engagement and revenue growth across our games.
Key Responsibilities:
- Develop comprehensive long-term consumer marketing strategies aligned with each game's ambitious growth objectives.
- Collaborate with cross-functional teams to ensure marketing efforts are closely aligned with product goals and market opportunities.
- Use creative direction to challenge the team to come up with innovative methods and messaging to reach and engage target audiences.
- Draw upon player research, data analytics, and market intelligence to inform strategic decisions and drive the development of highly targeted and effective marketing campaigns.
- Establish a business plan to procure financing of the long-term marketing plans and oversee the allocation and management of marketing budgets across games.
Requirements:
- Proven experience in consumer marketing with a track record of successfully developing and implementing long-term marketing plans.
- Deep understanding of digital marketing channels, platforms, and trends, with proficiency in performance marketing, branding, community, and user acquisition strategies.
- Highly creative and innovative strategic thinking, willing to take bold bets based on deep customer insight.
- Strong analytical skills with the ability to interpret complex data and metrics to drive actionable insights and recommendations.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams.
About Rovio:
Rovio is a leading mobile gaming company with a portfolio of popular games. We are committed to providing a positive and inclusive work environment and offer a range of benefits and perks to our employees.
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