Digital Transformation Specialist

6 days ago


Toronto, Ontario, Canada RBC Full time

Job Summary

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In this pivotal role, you will leverage your expertise in marketing technology to drive digital transformation within our organization. As a Digital Transformation Specialist, you will be responsible for delivering enhanced MarTech capabilities, thereby enabling the growth and measurement of digital sales.

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About the Role

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You will consult with Marketing and Online Marketing managers to optimize online campaigns by leveraging MarTech capabilities. Key activities include developing business rules that allow Marketing heads to target high-value clients based on client profiles and online behavior, improving conversion rates.

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Some key responsibilities include:

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  • Piloting and implementing new MarTech functionality on our online properties.">
  • Providing support for MarTech solutions 24/7, especially during upgrades or fixes.">
  • Serving as a subject matter expert for internal users of SFMC email tools, troubleshooting issues and collaborating with the Premier SFMC Support team when necessary.">
  • Collaborating on technical aspects of email marketing and triggered campaigns, including solution data capture requirements, lead generation feeds, etc.">
  • Effectively communicating and building rapport with team members, stakeholders, and business partners using various techniques and collaboration from initiation to close.">
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Requirements

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We are seeking an experienced professional with:

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  • A proven track record in Salesforce Marketing Cloud (SFMC) experience and certifications.">
  • Knowledge of other Salesforce products is an asset.">
  • Experience in web programming, including HTML, CSS, XML, and JavaScript.">
  • Experience in development lifecycle from discovery to implementation.">
  • Experience in Agile methodologies.">
  • Proficiency in SQL development and design skills.">
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Benefits

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We offer a comprehensive Total Rewards Program, including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable. Our leaders support your development through coaching and managing opportunities. You will have access to a world-class training program in financial services, flexible work/life balance options, and opportunities to do challenging work.

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Location

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This role is based in Toronto, Canada.

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Salary

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The estimated salary for this position is $85,000 - $110,000 per year, depending on qualifications and experience.

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About Us

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We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.



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