Strategic Marketing Leader

5 days ago


Oakville, Ontario, Canada Halton Region Full time
Company Overview

Halton Region is a progressive, service-focused employer with a diverse and inclusive work environment. We serve more than 624,000 residents throughout Burlington, Halton Hills, Milton and Oakville.

Job Description

The Marketing Manager will lead the region's marketing strategy, driving engagement, service adoption, and digital innovation. This role plays a key part in shaping public engagement efforts, using data-driven marketing to enhance community outreach and increase awareness of critical regional services.

Duties & Responsibilities:
  • Develop and execute a comprehensive marketing strategy that integrates digital, content, and brand initiatives to enhance public engagement, brand awareness and service adoption.
  • Leverage data insights, audience segmentation, and behavioral marketing techniques to create impactful, multi-channel campaigns that drive measurable results.
  • Define and monitor KPIs, including audience reach, engagement metrics, conversion rates, and campaign effectiveness, to continuously optimize performance.


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