Lead Media Strategist

3 months ago

Area G Forster CreekMount Assiniboine, Canada Publicis Groupe Full time

About Us

We are the ROI Agency, where we integrate data, technology, and exceptional talent to uncover new opportunities, tackle intricate challenges, and enhance our clients' growth. As part of Publicis Media, a key division within Publicis Groupe, we operate globally with a network of over 6000 skilled professionals across 95 markets. Our expertise spans communications and media planning, content creation, performance marketing, value optimization, and data analytics.

Role Overview

In this pivotal role, you will spearhead the team responsible for crafting, executing, monitoring, and refining digital marketing initiatives for one of our premier clients across various digital platforms in the region.

Key Responsibilities

  1. Direct the formulation and execution of media strategies for clients, which includes analyzing market trends and consumer insights, pinpointing target demographics, and selecting appropriate media channels.
  2. Recognize the significance of establishing key performance indicators and actively engage in achieving them.
  3. Collaborate with planning teams and cross-functional groups to design and implement effective media strategies.
  4. Oversee daily client interactions and communications.
  5. Guide and mentor junior members of the planning team.

Qualifications

Education and Experience

  1. Bachelor's or Master's degree in marketing or a related discipline.
  2. A minimum of 2-4 years of proven experience in media planning, both online and offline.
  3. Demonstrated ability to mentor and lead a team of planning professionals.
  4. Strong organizational capabilities, teamwork orientation, and the ability to manage multiple tasks under pressure.
  5. Digital certifications from major platforms, including Meta (Facebook & Instagram), Google, Snapchat, LinkedIn, and Twitter.

Core Competencies

Analytical Skills: Ability to deconstruct problems into manageable parts and evaluate the costs, benefits, and risks of various options before making decisions.

Strategic Insight: Capable of assessing organizational strengths and weaknesses and leveraging industry knowledge to formulate long-term strategies.

Product Acumen: Familiarity with product features and benefits to optimize client sales and stay informed about competitor activities.

Planning Skills: Develops actionable steps to achieve long-term objectives and sets realistic plans to reach them.

Presentation Skills: Confident and well-prepared in delivering presentations, effectively utilizing visual aids.

Productivity: Consistently meets or exceeds established productivity benchmarks.

Team Collaboration: An effective team player who communicates transparently and honors commitments.

Negotiation Skills: Demonstrates the ability to reach compromises that satisfy all parties involved.

Interpersonal Skills: Shows awareness of the needs and feelings of others.

Leadership: Inspires others by articulating a clear vision and modeling expected behaviors.

Time Management: Prioritizes tasks effectively to meet deadlines while maintaining a healthy work-life balance.

Communication: Communicates with clarity and good judgment.

Self-Development: Takes initiative for personal growth through feedback and skill enhancement.

Initiative: Identifies opportunities and takes proactive steps to leverage them.

Quality of Work: Produces highly accurate work and encourages similar standards in team members.

Creativity: Applies innovative thinking in the workplace when appropriate.

Client Focus: Consistently prioritizes client needs and communicates effectively to ensure satisfaction.

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