Senior Executive
3 months ago
We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.
Job DescriptionYour key responsibility in this role will be to lead the team in developing, implementing, tracking and optimizing the digital marketing campaigns of one of our top clients, across all digital channels in the region.
You should also be able to support the media division and wider media team with developing media plans in line with the communication strategy and any other duties relating to developing accurate media (client) campaigns. You will be responsible for designing and implementing creative and effective communication campaigns, which are data driven and grounded in strategy and insights to drive our client’s business.
- Lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
- Be aware of the importance of setting key performance indicators and actively participate in achieving them.
- Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
- Manage day-to-day client relationships and communications.
- Mentor and guide junior planning team members.
Education and Experience Required
- BS/MS degree in marketing or a related field.
- Proven working experience of 2-4 years in media planning (online & offline).
- Proven ability to mentor and lead a team of planning executives.
- Strong organizational skills, team player, ability to multitask, and work under pressure.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
Core Attributes
Analytical Thinking: Breaks down problems and issues into sub-components and assesses the costs, benefits and risks of various options prior to selecting a particular approach.
Strategic Thinking: Can analyze organizational strengths and weaknesses and combine these with knowledge of the industry, market and organization to develop long-term strategy.
Product Knowledge: Understands product line features and benefits to optimize sales with each client and keeps abreast of competitors' activities.
Planning: Develops necessary steps to accomplish long-term goals and establishes realistic plans to reach them.
Presentation Skills: Confident and well-prepared when making presentations, effectively using visual aids.
Productivity: Meets or exceeds established productivity standards.
Teamwork: An effective team player who communicates openly and fulfills commitments.
Negotiation Skills: Demonstrates ability to negotiate compromises that satisfy all stakeholders.
Interpersonal Skills: Shows sensitivity to the needs and feelings of others.
Leadership: Articulates a vision and inspires others by modeling expected behaviors.
Time Management: Prioritizes tasks to meet deadlines while maintaining work/life balance.
Communication: Communicates effectively and appropriately with good judgment.
Education and Self Development: Takes charge of self-development through feedback and skill acquisition.
Initiative: Recognizes opportunities and initiates actions to capitalize on them.
Quality of Work: Produces highly accurate work and encourages similar standards in others.
Creativity: Applies creativity and originality in the work setting when appropriate.
Meeting Targets: Meets or exceeds financial goals while selling an appropriate product mix.
Encouraging Client Focus: Consistently prioritizes clients and communicates effectively to ensure satisfaction.
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