Digital Media Strategist
4 weeks ago
We are seeking a highly skilled and experienced Performance Media Senior Executive to join our team at Publicis Groupe. As a key member of our media division, you will be responsible for leading the development and implementation of media plans for our clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
Your key responsibilities will include:
- Developing and implementing media plans that drive business results for our clients.
- Collaborating with cross-functional teams to develop and execute effective media strategies.
- Mentoring and guiding junior planning team members.
- Staying up-to-date with industry trends and best practices in media planning and buying.
Requirements:
- BS/MS degree in marketing or a related field.
- Proven working experience of 2-4 years in media planning (online & offline).
- Proven ability to mentor and lead a team of planning executives.
- Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
Core Attributes:
Analytical Thinking: Breaks down problems and issues into sub-components and assesses the costs, benefits and risks of various options prior to selecting a particular approach.
Quality of Work: Produces highly accurate work and encourages similar standards in others.
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