Senior Marketing Manager
7 days ago
We are seeking a seasoned Marketing Manager to spearhead our global brand's marketing efforts. As a key member of our team, you will play a pivotal role in shaping the direction of our portable robots brand, driving engagement across diverse industries.
Key Responsibilities- Collaborate with senior leadership to develop and execute a comprehensive marketing strategy, encompassing content marketing, public relations, social media, demand generation, digital marketing, and trade shows.
- Ensure alignment with global marketing priorities and internal stakeholders, fostering a cohesive brand presence.
- Lead a team of 5+ direct reports, including Digital Strategists, Creative Producers, and other team members, providing guidance and support to achieve strategic objectives.
- Develop and manage the marketing budget, tracking P&L and ensuring efficient resource allocation for maximum return on investment.
- Plan, execute, and attend marketing and trade-based events, working with team members to achieve strategic objectives and enhance brand credibility.
- Ensure consistent deployment and representation of the Deep Trekker brand across all channels, partners, and assets, reinforcing brand recognition and credibility.
- Collaborate with the sales team to align marketing plans with sales strategies and activities, driving business growth and revenue.
- Implement a KPI system to track the performance of marketing activities, making data-driven adjustments to optimize results.
- Coordinate and execute product launches and enhancements in collaboration with senior management, sales, and engineering teams, ensuring seamless execution and brand consistency.
- Provide strong leadership and support to the marketing team, participating in HR activities such as work planning, performance reviews, hiring, and termination.
- Degree in Business, Marketing, Digital Marketing Communications, or related field, or equivalent experience.
- 7+ years of experience in developing and executing brand and product marketing strategies, with a strong emphasis on creative content creation.
- In-depth understanding of marketing channels and sales funnels, with the ability to analyze data and derive actionable insights.
- Proven experience in managing the strategic evaluation and execution of marketing plans, with a keen eye for detail and a strategic mindset.
- Experience in managing relationships with external partners and agencies.
- Tactical experience in digital marketing, including web development, graphic design, SEO, and social media.
- Creative and analytical thinking skills.
- Proficiency in CMS and CRM systems.
Job Types: Full-time, Permanent
Schedule: Monday to Friday
Ability to commute/relocate: Kitchener, ON: reliably commute or plan to relocate before starting work (required)
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