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Senior Product Marketing Manager

2 months ago


Kitchener, Ontario, Canada Rewind Full time
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Rewind. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive sales and revenue growth.

Key Responsibilities
  • Conduct market research and analysis to identify trends and opportunities in the market.
  • Develop and execute product positioning, messaging, and content that resonates with our target buyer personas.
  • Collaborate with product management and marketing communications to develop go-to-market strategies and execute product launches.
  • Assess the effectiveness of marketing programs and make data-driven decisions to optimize results.
  • Manage cross-functional teams to develop and execute marketing campaigns.
  • Develop and maintain relationships with key stakeholders, including sales, product, and customer success teams.
Requirements
  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Strong technical background and understanding of software development.
  • Excellent written and oral communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
  • Proven track record of developing and executing successful product marketing strategies that drive sales and revenue growth.
  • Strong analytical skills, with the ability to collect and analyze data to inform marketing decisions.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a fast-growing company in a dynamic and collaborative environment.
  • Professional development opportunities, including training and education programs.
  • Flexible work arrangements, including remote work options.