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Marketing Manager, Portfolio Marketing and Sports Partnerships

2 months ago

Mississauga, Ontario, Canada PepsiCo Full time

About the Role

This is an exciting opportunity to join PepsiCo as a Marketing Manager, Portfolio Marketing and Sports Partnerships. As a key member of our team, you will be responsible for driving growth by delivering PepsiCo's portfolio marketing agenda with our biggest brands, increasing connectivity with Better Together across beverage and food portfolios, and supporting PepsiCo's sports marketing agenda.

Key Responsibilities

  1. Strategic Vision and Leadership
  • Develop and execute a strategic vision to drive growth in full portfolio programming and sports partnerships.
  • Set the agenda and ensure strength of execution to deliver both short-term and long-term results.
Portfolio Growth and Better Together
  • Lead and deliver annual operating plans for portfolio growth team and Better Together, including the development of key BT programs, FLC Portfolio programs, and calendar planning.
  • Anchored in solid consumer insights and deep understanding of drivers of in-store execution.
Sports Marketing Activations
  • Lead and manage Sports Marketing activations for PepsiCo Foods Partnerships while enhancing ROI on inventoried assets.
  • Ensure strong brand integration, national and local display-driving programs, while supporting the delivery of our sports partnerships 3-year strategy.
Total Connections Planning
  • Execute the Total Connections Planning (i.e. Media & Communications plans) for PGS, working with Insights and Agency partners to deliver effective programming.
Financial Management
  • Manage total PGS and Sports Properties budgets along with support on payment terms with partners.
Collaboration and Knowledge Sharing
  • Wire and collaborate with the US and Global PGS teams to ensure shared best practices, resources, and expertise on programming, tools, and strategy.
Integration and Onsite Activations
  • Lead Sports Marketing integration in brand IAT programming.
  • Lead onsite local activations for all sports partnership planning and execution - SB, UCL, etc.

Requirements

  1. Marketing Experience
  • 4+ years marketing experience.
Consumer Marketing Expertise
  • Demonstrated ability to build growth plans through superior consumer marketing.
Forward Thinking and Results Orientation
  • Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
  • Results - Develops and advocates for creative ideas, concepts, and approaches that deliver quality results with urgency.

About PepsiCo

PepsiCo is a global food and beverage leader with a diverse portfolio of beloved brands. We are committed to making a positive impact on people and the planet. Our culture values diversity, equity, and inclusion, and we strive to create a workplace where everyone can thrive. If you're passionate about marketing, innovation, and making a difference, we encourage you to explore this opportunity.