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Marketing Account Manager
2 months ago
About the Role
This is an exciting opportunity to join AutoCanada as a Marketing Account Manager for our Domestic brands. As a key member of our marketing team, you will be responsible for overseeing the performance and execution of all lead-generating marketing activities for our domestic dealerships.
Key Responsibilities
- Develop and execute a comprehensive marketing plan to drive traffic to our dealerships' websites and front doors.
- Work closely with our dealerships to develop monthly marketing plans and budgets.
- Collaborate with our creative team to deploy successful marketing campaigns and own the implementation from creation to proofing to execution.
- Execute campaigns using a variety of organic and paid acquisition channels, including PPC campaigns, social media, lead-generating campaigns, and email/SMS.
- Work with our web team to ensure our dealers' websites are optimized to convert target groups.
- Build strategic relationships and partnerships with each of our dealership teams.
- Monitor and evaluate performance to ensure funds are being allocated wisely.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Develop and oversee remarketing strategies.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Requirements
- Post-Secondary Diploma or Degree in Marketing or a related field.
- Two to three (2-3) years of Marketing experience in an account manager role.
- Intermediate level computer skills in MS Office products, including Outlook, Excel, Word, and other programs.
- Advanced project management skills.
- Ability to work independently in a large office environment as well as be part of a team.
- Extremely detail-oriented, self-motivated, and resourceful.
- Excellent verbal, listening, and written communication skills are required to interact with internal stakeholders, key vendors, and team members.
- Strong organizational and time management skills, handling multiple priorities, performing a variety of tasks, and meeting required deadlines.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate.
- Numerically literate, comfortable working with numbers, making sense of metrics, and working with spreadsheets.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Preferred Qualifications
- Bonus points for AdWords and Advanced Google Analytics certification.
- Automotive industry experience is an asset.
What We Offer
- Competitive Compensation Package
- Health, Vision, and Dental Benefits
- Life Insurance
- Employee Vehicle Purchase & Service Plans
- Employee and Family Assistance Programs
- Company-wide appreciation events and contests throughout the calendar year
- Professional development and the opportunity to grow your career
About AutoCanada
AutoCanada is a leading Canadian automotive retailer with a commitment to diversity and inclusivity. We strive to create a workplace culture that embraces fairness and equal opportunities for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.
