Senior Brand Strategist

2 months ago

Toronto, Ontario, Canada Lyft Full time

Lyft's Mission: To revolutionize transportation and enhance people's lives through a world-class platform.

Our Culture: We foster an inclusive, diverse, and innovative environment where everyone can thrive.

The Marketing & Communications Team: We are dedicated to building a powerful brand that resonates with both drivers and riders while driving profitable growth. Our customer-centric approach ensures we deliver exceptional value and cultivate lasting loyalty.

About the Role: We seek a visionary Senior Director of Brand & Integrated Marketing to spearhead the development and execution of our integrated marketing strategy. You will be responsible for shaping Lyft's brand identity, leading a high-performing team, and driving impactful campaigns that elevate our brand presence on a global scale.

Responsibilities:
  • Lead and mentor a talented team of brand and integrated marketing professionals, fostering a culture of excellence, creativity, and collaboration.
  • Develop and implement a comprehensive brand strategy that aligns with Lyft's mission and long-term goals, ensuring it remains relevant, innovative, and deeply resonates with our target audience.
  • Serve as a strategic advisor to senior leadership, providing guidance on brand initiatives and marketing strategies across the organization.
  • Collaborate closely with cross-functional teams, including Product, Growth, and Communications, to ensure cohesive and impactful campaigns that drive brand awareness, consideration, and preference.
  • Cultivate strong relationships with external agencies and partners to deliver best-in-class creative and media strategies.
  • Monitor and analyze brand performance metrics, leveraging insights to optimize strategies and tactics for maximum impact.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to identify opportunities for brand differentiation and growth.
Experience:
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 15+ years of experience in brand management and integrated marketing, with a proven track record of building and growing iconic brands at a senior leadership level.
  • Deep expertise in customer insights and data analytics, with the ability to translate them into actionable strategies.
  • Strong executive leadership skills with experience managing and developing high-performing teams.
  • Excellent communication and storytelling skills, with the ability to inspire and influence senior stakeholders and cross-functional teams.
  • Creative and strategic thinker with a passion for innovation and a keen eye for detail.

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