Architectural Lighting Product Marketing Specialist

3 days ago


Oakville, Ontario, Canada GVA Lighting, Inc. Full time
Job Title: Architectural Lighting Product Marketing Manager

GVA Lighting, a leading Canadian lighting manufacturer with a global presence, is seeking a highly skilled Architectural Lighting Product Marketing Manager to drive the strategic marketing efforts for our existing product portfolio and future new products.

Responsibilities:
  • Conduct in-depth market research and analysis to understand the architectural lighting industry, market trends, and customer needs.
  • Collaborate in developing marketing strategies to position GVA Lighting's products effectively within the market.
  • Create clear and compelling product positioning and messaging that highlight the unique value propositions of GVA Lighting's products.
  • Ensure consistent and effective communication of the product's value proposition to target customers.
  • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the architectural lighting market.
  • Collaborate in developing strategies to position GVA Lighting's products against competitors effectively.
  • Lead cross-functional teams in developing comprehensive go-to-market (GTM) plans for product launches and updates.
  • Oversee the execution of GTM plans, coordinating efforts across marketing, sales, and other relevant departments.
  • Create and manage marketing collateral, sales materials, product documentation, and other marketing assets that showcase GVA Lighting's products effectively.
  • Collaborate to develop engaging content for marketing campaigns, social media, websites, and promotional activities.
  • Collaborate with the sales team to develop effective sales tools, training, and resources to enhance their product knowledge and selling capabilities.
  • Provide product training and support to the sales team to improve product understanding and sales efficiency.
  • Gather and analyze customer feedback to understand customer preferences and perceptions of GVA Lighting's products.
  • Utilize customer insights to drive product improvements and tailor marketing strategies.
Requirements:
  • 5+ years of experience in architectural lighting industry (lighting design, specification, lighting product management, product design, marketing, and engineering sales)
  • Lighting savvy (good technical lighting knowledge, LC, CLD certifications are an asset)
  • Exceptional written and verbal communication skills in English with the ability to craft compelling messages tailored to different audiences
  • Strong analytical and problem-solving abilities to analyze market data and make data-driven decisions
  • Proven ability to manage multiple projects, prioritize effectively, and meet deadlines
  • Ability to work collaboratively with cross-functional teams and influence without direct authority
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
  • Familiarity with marketing tools, analytics platforms, MS Office, and ERP systems
  • Understanding of customer needs and the ability to translate them into effective marketing strategies for lighting solutions

GVA Lighting is proud to be an equal opportunity employer committed to the attraction, selection, advancement, and fair treatment of all individuals. We thank all the candidates for their interest in GVA Lighting, however, only selected candidates will be contacted.



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