Global Insights Manager – Innovative Consumer Strategies

1 month ago

Toronto, Ontario, Canada The Kraft Heinz Company Full time

Position Overview

As a pivotal strategic collaborator and expert in consumer insights for the Global Disruptive Innovation team, you will play a crucial role in driving growth for our extensive brand portfolio. This position involves leading the consumer and market research agenda across various brands and channels to uncover innovation opportunities grounded in consumer behavior that foster both top-line and bottom-line growth for The Kraft Heinz Company and its retail partners.

Key Competencies Required

  • Strategic Thinker: Act as a strategic ally to the marketing team and a vital agent for organizational transformation. Demonstrate a comprehensive understanding of consumer dynamics, research methodologies, and standard processes to propel the business forward.
  • Influential Leader: Shape the organization and collaborate effectively with cross-functional teams. Engage with senior management and convey insights to executive leadership.
  • Impact-Driven: Transform insights into actionable recommendations based on a profound understanding of marketing, business, and consumer needs. Exhibit strong communication and interpersonal skills to weave together diverse data into a compelling narrative.
  • Independent Owner: Take initiative as an independent leader, capable of delving into details and establishing functions from the ground up without relying on pre-packaged solutions.
  • Collaborative Partner: Foster and maintain partnerships within agile teams and across organizational functions.
  • Adaptable Innovator: Exhibit flexibility and creativity in response to shifting priorities and business challenges. Thrive in uncertain environments while demonstrating a strong drive for results.
  • Self-Motivated: Show a high degree of independence, resilience, and leadership with minimal oversight.

Core Responsibilities

  • Lead strategic insights for Global Disruptive Innovation initiatives.
  • Utilize extensive knowledge of consumer and culinary trends, competitive landscape, and shopper behavior to inspire growth strategies.
  • Design and implement agile research plans for new products using innovative approaches across opportunity assessment, innovation forecasting, and validation methods.
  • Discover ways to accelerate learning through experimentation and implement all identified opportunities.
  • Assess the sales impact of innovations and extract lessons learned to enhance future trial, velocity, and incremental growth.
  • Contribute to the development of research best practices within the organization.
  • Collaborate with research vendors to deliver exceptional research methodologies that prioritize agility, speed, and groundbreaking insights.

Qualifications & Skills

  • Demonstrated experience in Strategic Insights/Consumer Research, preferably within the Consumer Packaged Goods (CPG) sector.
  • Proficient in a variety of market research techniques, encompassing both qualitative and quantitative methods.
  • Experience with both primary and secondary data sources.
  • Expert knowledge of syndicated research tools (e.g., Nielsen, Circana, etc.).
  • Strong storytelling abilities and capacity to influence stakeholders at all organizational levels.
  • Proficient in innovation and custom research methodologies for CPG products.
  • Familiarity with syndicated services (e.g., Nielsen or IRI Scanner, Mintel, Numerator, and Panel Data, Technomic, etc.).
  • Strong analytical capabilities, including pricing strategies and designing in-market tests.
  • Ability to manage multiple projects concurrently.
  • Excellent communication, organizational, and presentation skills (both written and oral, proficient in Microsoft Office Suite).

Work Environment

This position offers a hybrid work model, requiring 2-3 days a week in the local office, with limited travel to external locations. Offices are designed as open workspaces.

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