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Global Insights Manager – Innovative Consumer Strategies

3 months ago


Toronto, Ontario, Canada The Kraft Heinz Company Full time

Overview

As a pivotal strategic collaborator and expert in consumer insights for the Global Disruptive Innovation division, you will play a crucial role in shaping the growth trajectory of our extensive brand portfolio. This position involves spearheading the consumer and market research agenda across various brands and channels to uncover innovation prospects grounded in consumer behavior that propel both revenue and profitability for Kraft Heinz and its retail collaborators.

Key Attributes Required:

  • Strategic Thinker: Serve as a vital business ally to the marketing team and a significant catalyst for organizational transformation. Exhibit a comprehensive understanding of consumer dynamics, research methodologies, and established processes to advance business objectives.
  • Influential Leader: Effectively sway the organization and collaborate seamlessly with cross-functional teams. Engage with senior leadership and convey insights to executive stakeholders.
  • Impactful Communicator: Translate insights into actionable recommendations, leveraging a profound understanding of marketing, business, and consumer trends. Possess robust communication skills to weave diverse data into a compelling narrative.
  • Independent Operator: Take ownership as a self-sufficient leader, capable of delving into details and establishing a function from the ground up without relying on pre-existing solutions.
  • Collaborative Partner: Foster and sustain partnerships within agile teams and across various functions within the organization.
  • Adaptable Innovator: Exhibit flexibility and creativity in response to shifting priorities and business challenges. Thrive in uncertain environments while maintaining a strong focus on results and adaptability.
  • Proactive Self-Starter: Demonstrate a high level of independence, resilience, and leadership with minimal oversight.

Core Responsibilities

  • Lead strategic insights for Global Disruptive Innovation initiatives.
  • Utilize extensive knowledge of consumer and culinary trends, competitive landscape, and shopper behavior to inspire growth strategies.
  • Design and implement agile research frameworks for new products, employing risk-based methodologies and forward-thinking approaches across opportunity identification, assessment, forecasting, and validation (including consumer testing and/or market testing).
  • Discover methods to accelerate learning through experimentation and implement identified opportunities.
  • Assess the sales impact of innovations and derive lessons to enhance trial, velocity, and incremental growth of future innovations.
  • Contribute to the development of research best practices within the organization.
  • Collaborate with research vendors to deliver exceptional research methodologies that prioritize agility, speed, and groundbreaking insights.

Required Experience & Skills

  • Demonstrated experience in Strategic Insights/Consumer Research, ideally within the Consumer Packaged Goods (CPG) sector.
  • Proficient in a variety of market research techniques, encompassing both qualitative and quantitative methods.
  • Experience with both primary and secondary data sources.
  • Expert knowledge of syndicated research tools (e.g., Nielsen, Circana, etc.).
  • Strong storytelling abilities and capacity to influence stakeholders at all organizational levels.
  • Proficient in innovation and custom research methodologies for CPG products.
  • Familiarity with syndicated services (e.g., Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc.).
  • Strong analytical capabilities, including pricing strategies and designing in-market tests.
  • Ability to manage multiple projects concurrently.
  • Excellent communication, organizational, and presentation skills (both written and oral, including proficiency in Microsoft Office Suite).

Work Environment

This position operates in a hybrid model, requiring 2-3 days per week in the local office, with limited travel or external visits; the office environment is open and collaborative.