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Director of Public Relations and Sponsorship

3 months ago

Toronto, Ontario, Canada Subway Full time

As an integral part of the Subway Canada Team, the Director of Public Relations and Sponsorship is tasked with partnering with key business stakeholders to craft leading public relations strategies and enhance our sponsorship initiatives within the basketball sector (Raptors, NBA, WNBA, Junior NBA) alongside our Share of Heart program, Never Miss Lunch. The ideal candidate will guide Public Relations and Sponsorship agencies in a collaborative model to achieve objectives related to consumer engagement and brand loyalty.

Key Responsibilities:

  • Work closely with Marketing, Category, Operations, and Subway Market Operations (SMO) to create consumer-focused public relations and influencer strategies that resonate within the Canadian media landscape. This role demands effective collaboration, particularly with Creative Services and Social teams, to ensure the successful development and execution of impactful public relations campaigns that elevate the brand's relevance among target audiences, increasing share-of-voice in the QSR sector. Additionally, this position will collaborate with the Senior Manager of Internal Communications to ensure campaign messaging reaches various internal stakeholders. Experience in leading agency partnerships from the client-side is advantageous.
  • Oversee all Sponsorship strategies and initiatives, utilizing macro marketing communications tools to maximize brand affinity and purchase consideration, in conjunction with the Senior Manager of Sponsorship. Spearhead our basketball sponsorship efforts within the vertical (Raptors/MLSE, NBA, WNBA, Junior NBA) and manage our Sponsorship agency. Collaborate with internal and external stakeholders to enhance our industry-leading sponsorship activations, in-restaurant marketing materials, Sandwich Artist initiatives, and external communications (CRM, web, app, PR, social) in both French and English. Sponsorship efforts will closely align with our Creative Services and Paid Media teams, operating in tandem with our sports strategy.
  • Lead Subway Canada's Never Miss Lunch initiative in partnership with Food Banks Canada, amplifying the program's impact on Canadian communities. Collaborate with internal stakeholders and Food Banks Canada to further develop the Sustainability program, ultimately fostering brand loyalty and driving traffic for our franchisees through activations, in-restaurant marketing materials, Sandwich Artist training, and external communications (CRM, web, app, PR, social) in both French and English. The CSR team will work closely with our Creative Services and Paid Media teams while partnering with the Senior Manager of Sponsorships.
  • Act as a brand steward, managing crises in Canada and leading all Canadian stakeholders during critical situations. This role requires collaboration with Global Communications and Legal teams to ensure effective issue management. Additionally, the position will handle community management through social channels, working with multiple stakeholders.
  • Foster relationships with cross-functional partners within the organization to stay informed about daily activities across initiatives and provide communication support. Contribute positively to the team culture by collaborating effectively, mentoring colleagues, and embodying a team-oriented spirit.

Required Skills and Qualifications:

  • Strategic mindset with a comprehensive understanding of the evolving Canadian media, influencer, and sponsorship landscape.
  • Exceptional writing abilities; proficiency in French is a plus.
  • Ability to thrive in a dynamic, fast-paced environment.
  • Strong relationship-building skills with organizational leaders and colleagues globally.
  • Curiosity and a desire to learn about Subway's business and opportunities to enhance brand affinity.
  • Proficient in managing projects within a deadline-driven context.
  • Quickly adapts to new social and media platforms to enhance brand engagement.
  • Utilizes analytics tools to assess the effectiveness of communications and sponsorship initiatives throughout their lifecycle.

Preferred Experience:

  • Bachelor's degree in Communications/Public Relations, Marketing, Journalism, English, or a related field is highly recommended.
  • 10-12 years of comprehensive experience in communications and/or sponsorship.

Additional Information:

  • Job Family: Marketing Management & Support
  • Compensation Type: Salary