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Lead External Communications Strategist
3 months ago
Position Title: Manager of External Communications
Department: Canada Impact
Position Band: Consultant (Global Grade 3)
Reports to: Senior Manager, External Campaigns and Programs
Type of Position: Full-time, Permanent
The Opportunity
As a vital member of the Canada Impact team, you will report directly to the Senior Manager of External Communications. Your primary responsibility will be to design and implement engaging communication strategies that effectively enhance and safeguard the reputation of the Brand across Canada. Collaborating closely with the McDonald's Canada business, your goal is to uphold and elevate the standing of one of the nation’s most recognized brands, while working alongside specialists in strategic communications, public affairs, and sustainability from both regional and global offices.
Your role is essential in executing both proactive and reactive communication strategies across various platforms to foster trust among Canadians, while simultaneously supporting business growth.
What's in it for you?
This is a unique opportunity to become part of a successful organization where you will interact with all levels of the company, from your colleagues to senior executives and various business units. You will find a company culture that promotes growth and allows you to make a significant impact on key initiatives. Alongside leading proactive external communication campaigns, you will also play a role in managing and mitigating external issues and crises.
Principal Accountabilities
In alignment with McDonald's policies and procedures, your key responsibilities will include, but are not limited to:
Qualifications:
Passionate about the McDonald's brand. Bachelor's degree or postgraduate certificate in a communications-related field. At least 6 years of experience in communications, particularly in external communications. Comprehensive understanding of the dynamic media landscape, including the impact of social media and digital platforms. Strong organizational and project management skills; adept at prioritizing and managing competing deadlines. Ability to influence and collaborate with senior leadership and cross-functional teams. Excellent verbal and written communication skills, with a solid grasp of public relations principles and practices. Skilled in crafting communication materials into relevant, timely, and engaging narratives. Proven experience in media relations and managing agency partners. Proficient in navigating media issues and crises for brands. Familiarity with modern methods for measuring communication impact. A collaborative team player with a positive attitude and a desire to work as part of an integrated team while also being self-sufficient. Willingness to travel within Canada as required (approximately < 15%). Proficiency in reading and writing in French is a plus.Additional Information:
McDonald's Canada and its Owner/Operators are dedicated to fostering a diverse and inclusive workplace for all. We uphold a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.