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CRM Marketing Specialist
2 months ago
We are seeking a highly skilled CRM Strategist to join our team at Publicis Groupe. As a CRM Strategist, you will be responsible for developing and implementing CRM marketing lifecycle campaigns that drive business growth and customer engagement.
Key Responsibilities:- Design, implement, and evaluate CRM marketing lifecycle campaigns, including seasonal and category moments, trigger-based, nurture, and retention programs.
- Create a test and learn framework to continuously monitor and optimize CRM programs, ensuring alignment with client business strategy and priorities.
- Prepare regular reporting, identify performance trends, and adjust strategy as needed to ensure KPIs are met and exceeded.
- Develop creative briefs and provide leadership across internal and external marketing, design, and technology partners.
- Identify and manage customer targeting and segmentation strategies, maintaining performance and driving customer engagement.
- Work with deployment and operations partners to build and launch complex automated campaigns, guiding capability updates and enhancements.
- Become an expert in the client's customer, advocating for their evolving needs and driving business growth.
- Stay ahead of emerging media, technology, and platforms in the digital, CRM, and e-commerce space, leveraging new tactics and ideas to drive business success.
- 3-4 years of experience in advertising/marketing with a focus on customer relationship management and retail e-commerce.
- Demonstrated success in developing strategy and guiding implementation of CRM programs and campaigns.
- Passionate storyteller with ability to develop customer-centric experiences that leverage data and technology to solve customer and business problems.
- Self-starter with ability to navigate complex organizations and evangelize solutions to the benefit of the team.
- Ability to cultivate relationships in a multi-discipline environment, working collaboratively with creatives, technologists, and analysts.
- Highly motivated, driven, and adaptable in a fast-paced environment.
- Analytical mindset, skilled in briefing, interpreting, and presenting reporting and analytics using specialist tools and custom reporting.
- Familiarity with marketing automation platforms, such as Braze, Salesforce Marketing Cloud, Adobe, Oracle Marketing Cloud, Eloqua, and Marketo.
We are an agency filled with people who are Committed, Creative, Curious, and Collaborative. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Publicis Groupe.