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Senior Content Marketing Director

3 months ago

Québec, Quebec, Canada Directive Consulting Full time

At Directive Consulting, we are a results-driven marketing agency focused on empowering SaaS and technology firms. Our distinctive marketing approach, known as Customer Generation, emphasizes the importance of generating sales-qualified leads (SQLs) and actual customers rather than relying solely on traditional metrics like marketing-qualified leads (MQLs). Our extensive suite of services encompasses Paid Media, Search Engine Optimization (SEO), Performance Creative and Design, Video Production, Revenue Operations, and Strategic Planning, all aimed at consistently achieving our clients' SQL objectives. We are continually seeking to enhance our teams with individuals who possess a growth-oriented mindset and a forward-thinking perspective.

Position Overview:

Associate Directors hold a pivotal role at Directive. They are fundamentally accountable for both client satisfaction and employee engagement, with their performance directly influencing our financial outcomes.

Key Responsibilities:

  • Objective Setting: Associate Directors are tasked with establishing the goals for each client engagement within their team.
  • Implementation of Best Practices: They ensure that every client adheres to industry best practices across various channels and formats, particularly in:
    • Lifetime Value to Customer Acquisition Cost (LTV:CAC) modeling
    • Customer Generation strategies
    • Search Engine Results Page (SERP) visibility
    • Effective Content Creation
  • Overcoming Challenges: The success of any campaign hinges on the approval process. It is crucial to identify potential obstacles and assist strategists in securing approvals.
    • Facilitate discussions about roadblocks during one-on-one meetings with strategists and develop actionable plans to address these challenges for successful strategy execution.
  • Leadership: We seek leaders, not mere managers. Foster a structured environment, establish regular communication, and empower your team through clear expectations and guidance.

Performance Goals:

  • Net Sales Margin (NSM) Achievement: 100%
  • Customer Satisfaction Score (CSAT): 4.2+
  • Revenue Targets: $150,000 for each half of the year (total across the team for the first half)

Benefits Offered:

  • Competitive living wage at Directive.
  • Comprehensive medical, dental, and vision insurance plans, including a fully employer-funded plan for employees and partial coverage for dependents.
  • Holistic Benefits to Support Well-being:
    • Mental Health - Access to licensed therapists through Spring Health, membership to Headspace.
    • Physical Health - Gympass access.
    • Time Off - Unlimited Paid Time Off (minimum of 2 weeks), Paid Company Holidays, Birthday Off, Year-End Recharge (office closure from December 24 to January 1), Paid Parental Leave.
    • Financial Security - Traditional and Roth 401(k) plans with a 3% company match.
    • Performance Bonus - Annual bonuses based on tenure, increasing over time.
    • Annual Retreat to Newport Beach, CA with peers and executive leadership for networking and leisure.

Work Environment:

As a remote-first organization, you have the flexibility to work from anywhere in the United States, with the option to utilize our modern offices in Irvine, California. For certain roles, we may accommodate global opportunities where we have established operations, including Canada, the UK, and Australia. For international positions, candidates must possess valid work authorization and reside in the respective country.

This position allows for complete virtual operation from your home office. Our primary collaboration occurs through virtual meetings (Zoom) and Slack. You will need to utilize a laptop (PC or Mac) and various software platforms and productivity tools as required. Given the nature of this role, you should be able to remain stationary for extended periods, effectively communicate both verbally and in writing, and maintain reliable internet access in a professional setting.

To successfully fulfill this role, candidates must demonstrate the ability to perform essential job functions satisfactorily. Reasonable accommodations may be provided to enable qualified individuals with disabilities to perform essential duties.

Commitment to Diversity:

At Directive, one of our core values is prioritizing people. We are dedicated to cultivating a diverse and inclusive culture within the digital marketing landscape. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.