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Legal Content Director

2 months ago

Canada Umbrella Legal Marketing Full time
About Umbrella Legal Marketing

We are a leading provider of comprehensive legal marketing services, specializing in helping law firms attract and retain clients through effective marketing strategies.

Job Summary

As the Legal Content Director, you will play a pivotal role in driving our clients' online visibility and generating leads through high-quality legal content. You will oversee all aspects of our clients' content strategies, from content creation and SEO optimization to social media engagement and thought leadership.

Key Responsibilities
  • Content Strategy Development: Develop and implement comprehensive content strategies aligned with our clients' business objectives, target audience, and evolving SEO best practices.
  • Content Creation and Management: Oversee the creation and management of high-quality legal content, including topic ideation, writing, editing, and optimization.
  • Content Calendar Management: Develop and manage content calendars to ensure consistent and timely content publication.
  • Freelance Writer Management: Oversee and manage a team of freelance legal writers, assigning projects and providing guidance.
  • Content Quality Assurance: Conduct plagiarism checks, AI content detection, and topic relevance assessments to ensure high-quality content; review and edit content for accuracy, clarity, and consistency with brand guidelines.
  • Social Media Engagement: Collaborate with the Director of Communications to develop and execute social media strategies that amplify content reach and engagement.
  • Client Training: Conduct content training sessions for clients to empower them to leverage content effectively.
  • Maintain Industry Expertise: Monitor legislative changes, significant cases, legal news, content marketing industry trends, and blogging best practices to ensure our internal protocols are aligned with the latest developments.
Requirements
  • Bachelor of Laws (LL.B.) or Juris Doctor (J.D.) earned from a Canadian law school [MANDATORY]
  • Excellent writing and editing skills
  • Ability to simplify complex legal concepts clearly and concisely
  • Superior time management and organizational skills
  • Ability to multi-task while maintaining high levels of quality and accuracy
  • Effective problem-solver with the ability to work without close supervision
  • Ability to work independently and as part of a team
Preferred Requirements
  • Knowledge of SEO best practices and content marketing trends
  • Experience using CMS and social media platforms
  • Ability to adapt and thrive in a rapidly shifting digital landscape
Benefits of Working at Umbrella Legal Marketing
  • Fully Remote Work Environment
  • Supportive and Collaborative Team
  • Opportunities for Professional Growth
  • Flexible Work Hours
  • Family-Friendly Policies