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Senior Lead Product Marketing Manager
2 months ago
Product Marketing at Shopify
As a Senior Lead Product Marketing Manager at Shopify, you will play a key role in driving demand and adoption for our innovative new products. You will be responsible for developing and executing go-to-market strategies that position our products as cohesive solutions for merchants, developers, and partners.
Key Responsibilities
- Develop a deep understanding of developer needs, the product roadmap, and market trends across the Shopify platform.
- Collaborate with cross-functional teams to develop cohesive narratives around features that work seamlessly together.
- Develop product narratives and positioning that differentiate Shopify's platform strategy, products, and features.
- Closely collaborate with Product Management, UX, Engineering, Marketing, Support, and Marketing Creative teams to establish distinct audience segments, shape our strategic narrative, craft messaging, launch products, and enhance awareness and engagement with developers and other strategic partners.
- Create successful campaigns for new products, features, and updates, actively collaborating with product teams to drive successful product launches, from go-to-market planning and execution, to driving ongoing product adoption.
- Produce compelling storytelling content for Developer audiences, such as case studies, webinars, and blog posts across key channels.
- Work with senior executives to shape thought leadership and support keynotes at our flagship developer event.
- Partner with marketing channel owners to implement campaigns that enhance engagement and awareness within developer and partner communities.
- Conduct research on target audiences, including their needs, motivations, market trends, and competitive offerings, to inform segmentation, narrative development, and go-to-market strategy.
- Leverage your understanding of our audiences, the technical details of Shopify's platform, our product roadmap and strategy, as well as market trends to play a key role in shaping the vision for future marketing campaigns and guiding the direction of product releases.
- Set the bar for excellence in product marketing to developers, inspire the rest of the PMM team with disruptive, fresh tactics.
Requirements
- Previous experience in a B2B, product-led SaaS organization.
- Experience marketing to developer audiences, with the ability to connect with audiences at their level of expertise and understand their needs and motivations.
- Excellence in the product marketing craft, such as positioning, messaging, data analysis, and go-to-market strategy.
- Expertise in driving research, narrative development, and go-to-market strategy.
- Proficiency in synthesizing complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences.
- Knowledge of how narratives come to life in different marketing channels, such as web, social, email, and blogs.
- Proven success in developing developer-facing messaging and content, and leading successful product launches.
- Ability to create strong partnerships with product, marketing, and commercial teams.
- Experience in managing senior stakeholder relationships.
- Understanding of how to adapt product narratives and messaging for multiple regions globally.
- Excellent written and verbal communication skills.
- Intellectual curiosity and self-starting attitude, with a willingness to ask questions and use answers to bring clarity and direction to the greater team.
- Ability to thrive in chaotic environments and make decisions quickly.
- 10+ years of experience in product marketing, marketing, or product management in technology companies.
