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Senior Product Marketing Manager

1 month ago

Canada Tbwa ChiatDay Inc Full time $115,547 - $150,000
About the Role

We're seeking a highly motivated and experienced Senior Product Marketing Manager to join our team at Unbounce. As a key player in shaping the future of Insightly, you'll be responsible for managing the product roadmap, working collaboratively with cross-functional teams to deliver high-impact features and enhancements that drive customer satisfaction, retention, and business growth.

Key Responsibilities
  • Lead with Data: Drive product discovery through market research, customer interviews, competitive analysis, and data-driven insights.
  • Collaborate Fearlessly: Work hand-in-hand with design, engineering, marketing, sales, and customer success to ensure a seamless product development and launch process.
  • Define success metrics, track product performance, and champion a culture of continuous improvement and experimentation.
Requirements
  • 5+ years of product management experience in B2B SaaS, with a strong background in MarTech (marketing technology) and CRM platforms.
  • Experience with lead nurturing, marketing automation, or sales enablement tools is a significant plus.
  • Solid understanding of SaaS technologies and architectures, especially as they relate to CRM, MarTech, and customer service platform integration.
  • Ability to gather, analyze, and interpret data from various sources (e.g., CRM analytics, marketing attribution, user behavior, customer service metrics) to inform product decisions.
What We Offer
  • Competitive salary, comprehensive benefits, and flexible work arrangements.
  • Opportunities for professional development and career growth.
  • A dynamic, high-growth company that's shaping the future of marketing technology.