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Senior Product Marketing Manager

2 months ago

Toronto, Ontario, Canada Tipalti Full time
Job Title: Senior Product Marketing Manager, Data

Tipalti is a leading fintech company that enables businesses to scale quickly by making payables strategic with operational, compliance, and financial controls.

About the Role

We are seeking a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. As a key member of our team, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.

Key Responsibilities
  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
  • Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
  • Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
Requirements
  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
What We Offer

Tipalti offers a hybrid working model that requires you to be in office Monday, Tuesday, and Thursday. We also provide free lunch on office days, fresh fruit, snacks & drinks in office, phone/internet allowance, regular company-wide social events, and multiple ERG groups celebrating our diversity and creating an inclusive culture.