Senior Vice President, Digital Transformation

4 weeks ago

Old Toronto, Ontario, Canada Tbwa ChiatDay Inc Full time
Job Title: Senior Vice President, Digital

About the Role:

We are seeking a highly experienced Senior Vice President, Digital to lead our growth and marketing strategy. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive digital growth plan to drive business outcomes.

Key Responsibilities:

  • Develop and execute a growth marketing strategy across paid, organic, and digital channels to drive customer acquisition and retention.
  • Manage a significant marketing budget to optimize campaigns for strong return on investment (ROI) and influence key business metrics.
  • Lead a team of performance marketing professionals to drive individual and team success.
  • Collaborate with cross-functional stakeholders to identify, test, and roll out improvements in messaging, pricing, and user experience.

Requirements:

  • 15+ years of experience in digital, performance, and growth marketing with a focus on user acquisition and customer retention.
  • Proven success managing a marketing budget of $20 million or more, with a strong track record of optimizing customer acquisition cost (CAC) and customer lifetime value (CLV).
  • Expertise in paid search, SEO, and cross-channel marketing, with experience administering large-scale accounts and leading comprehensive campaigns.
  • Strong analytical skills with experience building dashboards to track ad performance and key marketing metrics.

What We Offer:

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.

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