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Head of Brand Innovation

3 months ago

Ottawa, Ontario, Canada Reckitt Full time

Brand Marketing Lead

About Reckitt

At Reckitt, we are proud to house some of the most cherished and reliable brands in hygiene, health, and nutrition. Our mission is clear: to protect, heal, and nurture, striving for a cleaner and healthier world. Our global team is united by this purpose.

Join us in our commitment to ensuring that high-quality hygiene, wellness, and nutrition are accessible to all.

Role Overview

We are in search of an innovative Brand Marketing Lead to propel our renowned brands to new levels in diverse markets globally. Dive deep into customer insights and market dynamics, influencing the future of our offerings with your creative vision. As an integral member of our marketing team, you will have the chance to execute strategies that resonate worldwide, bringing our brands to life both digitally and in retail environments. Your strategic contributions will shape ambitious plans, ensuring sustainable growth and long-term success.

Key Responsibilities

  • Develop a visionary and long-term strategic roadmap for the brand portfolio aligned with business goals.
  • Enhance brand equity to cultivate a robust brand image among consumers and healthcare professionals through effective communication and messaging.
  • Identify research requirements to gain deeper insights into consumer behavior and uncover future growth and brand opportunities.
  • Translate diverse research data into actionable insights and growth opportunities.
  • Lead innovation initiatives for the current brand portfolio and explore new opportunities that align with consumer needs and financial targets.
  • Continuously monitor brand performance through key metrics and research findings, providing recommendations for improvement.
  • Oversee financial aspects including sales, P&L, pricing, and sales forecasting in relation to marketing objectives.
  • Foster strong relationships with global and North American counterparts to share insights and drive brand performance.
  • Guide effective communication strategies across all execution areas, ensuring alignment with brand objectives.
  • Collaborate with external agencies and senior management to establish messaging and creative direction for marketing initiatives.

Qualifications

  • University degree in Business Management with a specialization in marketing or strategic planning.
  • A minimum of 5 years of experience in brand management within consumer-packaged goods or a related field.
  • Proven strategic capabilities in brand strategy development, equity building, and positioning.
  • Experience leading innovation projects from conception to market.
  • Strong project management skills in a matrix environment.
  • Ability to prioritize and manage multiple initiatives effectively.
  • Familiarity with digital marketing strategies to enhance brand engagement.
  • Experience in market research and consumer analysis techniques.
  • Ability to mentor and guide team members.
  • Experience working with various channels to enhance brand performance.
  • Knowledge of regulatory and legal environments impacting brand management.
  • Exposure to financial management, sales analysis, and forecasting.

Skills for Success

Strong consumer insights, analytical skills, brand strategy development, category strategy, presentation skills, innovation drive, storytelling, creativity, marketing optimization, digital marketing expertise, commercial acumen, and experience in FMCG/Consumer Health.

What We Offer

We prioritize inclusion and support our employees at every stage of their career journey. We invest in the well-being of our team through various benefits, including parental leave, mental health support, and life insurance. Our global share plans allow employees to participate in Reckitt's future successes. We also provide short-term incentives to recognize and reward outstanding contributions.

Commitment to Equality

We understand that exceptional candidates may not meet every qualification. We value potential alongside experience and encourage all interested individuals to apply, regardless of whether they meet every criterion.