Digital Marketing Manager

1 day ago

London, Ontario, Canada Info-Tech Research Group Full time

Job Summary

The Digital Marketing Manager (Demand Generation) is a key role within our organization, responsible for developing and executing digital marketing campaigns to generate high-quality leads. This position involves optimizing targeting strategies, managing budgets, and driving vendor activations on our platform.

Key Responsibilities

  • Develop and implement campaigns to encourage software reviews from end-users.
  • Utilize email marketing, social media, and other digital channels to drive review submissions.
  • Plan and execute digital campaigns to generate high-quality end-user leads.
  • Manage campaign budgets to ensure cost-effective lead generation while maintaining lead quality.
  • Design and implement strategies to engage vendors and drive platform activation.
  • Utilize various digital marketing channels to encourage vendor sign-ups and participation.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 4-6 years of experience in digital marketing and demand generation, preferably in a B2B setting.
  • Strong understanding of digital marketing tools and platforms.
  • Experience with demand generation campaigns across multiple channels.
  • Proven ability to optimize campaigns for lead quality and ROI.
  • Analytical skills to assess performance metrics and make data-driven decisions.
  • Excellent communication and collaboration skills.

About Us

Info-Tech Research Group is an equal opportunity employer committed to diversity and inclusion and does not discriminate on the basis of any legally protected status or characteristic. We are pleased to consider all qualified applicants and will ensure, to the extent possible, that accommodation be made available to applicants throughout the recruitment and hiring process.

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