Head of Marketing and Business Development
3 weeks ago
CooperVision, a leading manufacturer of soft contact lenses, is seeking a seasoned marketing professional to oversee the company's marketing activities in Canada. As the Head of Marketing and Business Development, you will be responsible for developing and executing a comprehensive marketing strategy to drive sales and profitability goals.
Key Responsibilities:
- Develop and implement a marketing plan to attain sales and profitability goals, including advertising, marketing communications, product management, and promotions.
- Evaluate the effectiveness of marketing programs and initiatives, making changes as needed to optimize results.
- Stay abreast of changes in the marketing environment and strategies, informing the long-range strategic plan and annual marketing planning process.
- Plan, direct, and manage marketing strategy and execution to profitably grow the Canadian business, including pricing, promotion, positioning, and portfolio placement of the brand and communication execution to the eye care professional/consumer.
- Develop, execute, and measure holistic marketing communications, events, and demand generation programs for the portfolio of branded and private label products and services.
- Coach and develop the team of marketing managers through regular 1:1's, team meetings, and the annual Performance Evaluation Process/development plans.
Requirements:
- 15+ years of experience in marketing and sales, including senior management experience.
- A minimum of 7-10 years of marketing experience in a management role, including people management.
- Experience in the healthcare/medical products/consumer products industries is required.
- Bachelor's degree required; MBA preferred.
Work Environment:
- Office-based/hybrid environment with periodic travel to customer locations, CooperVision events, industry events, and other CooperVision sites.
- Must be located in the Greater Toronto Area and able to commute to the Richmond Hill Office.
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