Omnichannel Marketing Advisor

3 weeks ago

Montreal, Quebec, Canada National Bank Full time

Position Overview

As a vital member of the Client Engagement team at National Bank, you will play a key role in enhancing the omnichannel customer interaction experience while implementing personalized marketing technologies aligned with business objectives.

Contract Details

This is a temporary position lasting for a duration of 12 months.

Key Responsibilities

  • Collaborate effectively in the development and execution of business requirements to ensure a seamless omnichannel customer experience.
  • Oversee the creation and delivery of communications, continuously optimizing customer journeys based on performance metrics and the strategy set by the Senior Relationship Advisor.
  • Maintain a commitment to providing an exceptional customer experience, engaging with various stakeholders throughout the process.
  • Influence multiple business sectors and projects (including customer engagement, data management, IT) to deliver timely and optimal experiences in line with strategic priorities.
  • Work closely with the Customer Experience, Data, and Customer Strategy teams to analyze data and channels, confirming business opportunities and defining strategic approaches.
  • Establish contact points based on business needs and manage communications throughout the customer journey using identified channels.
  • Coordinate activities and deliverables with both internal and external partners.
  • Maintain proactive communication with partners to understand ground realities and adjust strategies as necessary.
  • Design tests and analyze performance outcomes to enhance customer journeys and validate engagement impacts.
  • Share insights, recommendations, and potential risks, along with their implications.

Your Team

You will be part of a collaborative team of 7 colleagues within the Customer Engagement department, reporting directly to the Director.

Training and Development

We offer apprenticeship-in-action training programs that empower you to refine your skills. You will have access to personalized training on various topics to support your ongoing professional development, alongside colleagues with diverse expertise.

Requirements

  • A Bachelor's or Master's degree in marketing or a related field, along with 2 to 4 years of experience in a similar role within a large organization.
  • A strong foundation in relationship marketing, personalized marketing, and digital marketing strategies.
  • Comprehensive understanding of banking data, products, processes, project management, and marketing campaigns.
  • Ability to translate business objectives into measurable and customer-centric journeys.
  • Excellent analytical and problem-solving skills to assist delivery teams in navigating risks and challenges.
  • Demonstrated work ethic characterized by autonomy, proactivity, organization, and rigor.
  • Capability to identify and enhance processes continuously.
  • Proficiency in tools such as Atlassian, Excel, Adobe Analytics, and Salesforce Marketing Cloud.

Language Requirement

Fluency in French is required.

Skills

Essential skills include communication, diversity and inclusion, empathy, initiative, learning agility, resiliency, and teamwork.

Benefits

In addition to competitive compensation, you will have access to a comprehensive range of flexible benefits aimed at promoting your well-being and that of your family, including:

  • Health and wellness programs with various options.
  • Flexible group insurance plans.
  • A generous pension scheme.
  • Employee Share Ownership Plan.
  • Employee and Family Assistance Program.
  • Preferential banking services.
  • Opportunities for community involvement.
  • Telemedicine services.
  • Virtual sleep clinic.

Our benefits package is designed to adapt to your needs and those of your family, fostering a dynamic work environment that encourages employee feedback and engagement.

Our Commitment

At National Bank, we prioritize a human-centered approach, fostering an entrepreneurial culture and a passion for people. Our mission is to positively impact lives, guided by our core values of partnership, agility, and empowerment. We are dedicated to creating an inclusive workplace that is accessible to all employees, ensuring our recruitment process is fully accommodating.

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