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VP of Marketing Operations Transformation Lead

2 months ago

Canada 411 Locals Full time
Job Title: VP of Marketing Operations

At 411 Locals, we are revolutionizing digital marketing for small to medium-sized service businesses across the United States. We are seeking a visionary leader to drive transformation, achieve outstanding ROI, and manage global teams.

Role Overview

The VP of Marketing Operations will be responsible for transforming our current fulfillment operations, transitioning from a primarily SEO-focused model to a diverse range of marketing solutions that consistently deliver a 1:4 Return on Ad Spend (ROAS) for our small business clients in the home service industry across the U.S.

This role will be accountable for the performance of 10,000 individual customer accounts and responsible for overseeing the teams managing a variety of digital products and services.

Key Responsibilities
  • Transform Fulfillment Operations: Lead the transformation of our fulfillment operations from an SEO-centric model to a diversified service offering that achieves a 1:4 ROAS for our small business clients.
  • Strategic Planning and Execution: Develop and implement comprehensive marketing strategies for both 411 Locals and its customers, focusing on expanding inbound marketing efforts, improving conversion rates, and increasing client retention.
  • Resource Management: Balance the use of automation and human resources to optimize workload, ensure task completion, and enhance performance. Establish hiring criteria for Subject Matter Experts (SMEs) and Team Leads (TLs) to align with strategic goals.
Functional Leadership

Leverage experience in call center operations, inbound marketing, product development, and customer engagement to transition our services from a Local SEO model to a full-service marketing agency.

  • Operational Excellence: Drive operational efficiency and process optimization to enhance profitability. Transition from outbound to inbound sales, increase upsells, and maintain high-quality control measures in service delivery.
Requirements
  • Proven experience in a senior marketing role with a strong focus on execution and ROI delivery, particularly for small budget accounts in the U.S. service industry.
  • Extensive experience in an agency setting is required.
  • Demonstrated success in managing global, cross-functional teams of over 100 FTE.
  • Strong expertise in digital marketing services, including SEO, PPC, inbound marketing, and client retention strategies.
  • Excellent analytical and data-driven decision-making skills for operational excellence and process improvement.
  • Exceptional communication, interpersonal, and leadership skills.
  • Ability to thrive in a fast-paced, dynamic environment and embrace change.
Work Conditions
  • Remote (shift: 7am-4pm Pacific Time)
Compensation
  • Base salary
  • Performance bonus
Our Core Values
  • Get Stuff Done, Deliver Results, Own It
  • Directly Communicate, Fiercely Collaborate
  • Innovate Always and in All Ways
  • Domain Experts, Company Experts
Growth
  • Customers, Company, People