Marketing Director
6 days ago
We are seeking a seasoned Marketing Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that align with our company's overall objectives.
Key Responsibilities:- Develop and lead the marketing strategy and priorities in line with the company's overall strategies and priorities.
- Collaborate with the CEO to set the marketing vision and advance the implementation of national & local digital marketing tactics with intent focus on paid search, paid social, programmatic, display, mobile, affiliates, and other channels that drive qualified traffic and conversion to the website.
- Lead web and digital marketing strategies that drive acquisition and revenue, including organic growth across all channels and platforms.
- Increase revenue and client advocacy by developing a best-in-class email marketing program.
- Increase offerings by innovating and expanding on programs.
- Own and optimize marketing and agency budgets to increase marketing margins via decreased lead spend per unit, increased likelihood of conversion, and highest possible revenue.
- Develop a strong and effective internal and external communications strategy to align to brand, to increase sales, drive client satisfaction and improve employee awareness of key initiatives.
- Develop an effective client feedback program to gauge satisfaction and advocacy. Share results across the company to support the delivery of an excellent client experience.
- Collaborate with other departments including sales, to ensure alignment of marketing initiatives with overall business objectives.
- Provide insights and feedback to internal teams based on market trends and client feedback.
- Be a great partner and effectively manage external partners/vendors with efficiencies gained.
- Support and strengthen your team: Retain and attract top talent, stay ahead on market trends/new tools, coach, establish career paths, and build a productive, enjoyable team environment.
- Understand the competitive landscape and adjust campaigns to respond to a dynamic market.
- Bachelor's degree, MBA preferred
- 10+ years' experience with progressive general management responsibilities in marketing including at a senior management or Director level.
- eCommerce / B2C business experience and deep performance digital marketing experience in a high-paced, rapid growth environment.
- Email marketing experience is an asset.
- Proven track record of successfully leading and executing comprehensive marketing strategies
- Excellent people skills, with experience managing a dynamic team
- Strong understanding of digital marketing, including SEO, SEM, social media and leveraging partner networks. Strong
- Experience and success working with a digital marketing agency
- Strong leadership and team management skills, with experience building and scaling marketing teams.
- Must have analytical skills with the ability to leverage data to drive decision-making.
- An entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow us to stand out in the market
- Exceptional interpersonal, communication and presentation skills – ability to work with a wide range of business stakeholders
- Adhering to principles and values
- Working with People
- Persuade and Influence
- Organizational Awareness
- Presenting and Communicating Information
- Critical analysis
- Assertiveness and Accountability
- Emotional Intelligence and Maturity
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