Marketing Director

1 month ago

Calgary, Alberta, Canada West Works & BluElephant Full time
Job Title: Director, Marketing

West Works & BluElephant is seeking a seasoned marketing leader to drive strategic growth and brand awareness. As Director, Marketing, you will lead a dynamic team and collaborate across departments to develop and execute comprehensive marketing strategies.

Key Responsibilities:
  • Develop and lead the marketing strategy and priorities in alignment with the company's overall objectives.
  • Collaborate with the CEO to set the marketing vision and advance the implementation of national and local digital marketing tactics.
  • Lead web and digital marketing strategies to drive acquisition and revenue, including organic growth across all channels and platforms.
  • Increase revenue and client advocacy through the development of a best-in-class email marketing program.
  • Own and optimize marketing and agency budgets to increase marketing margins.
  • Develop a strong and effective internal and external communications strategy to align with the brand and drive sales.
  • Collaborate with other departments to ensure alignment of marketing initiatives with overall business objectives.
  • Provide insights and feedback to internal teams based on market trends and client feedback.
Requirements:
  • Bachelor's degree, MBA preferred.
  • 10+ years' experience with progressive general management responsibilities in marketing, including at a senior management or Director level.
  • eCommerce/B2C business experience and deep performance digital marketing experience in a high-paced, rapid growth environment.
  • Email marketing experience is an asset.
  • Proven track record of successfully leading and executing comprehensive marketing strategies.
  • Excellent people skills, with experience managing a dynamic team.
  • Strong understanding of digital marketing, including SEO, SEM, social media, and leveraging partner networks.
  • Experience and success working with a digital marketing agency.
  • Strong leadership and team management skills, with experience building and scaling marketing teams.
  • Must have analytical skills with the ability to leverage data to drive decision-making.
Competencies:
  • Critical thinking to assess situations that require higher-level intervention.
  • Strong analytical skills when addressing situations to determine appropriate solutions or outcomes.
  • Demonstrated excellent written and verbal communication skills to handle and respond to different situations.
  • Superior customer service skills when dealing with internal and external stakeholders.
  • Works collaboratively with team members and others.
  • Operates with high attention to detail to meet or exceed team goals.
  • Accountability – takes personal ownership and responsibility for the quality and timeliness of work commitment.
Language:

English

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