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Global Head of Strategic Marketing and Customer Experience

2 months ago

Scarborough Village, Ontario, Canada LHH Full time
About the Company

Armstrong Fluid Technology is a global leader in the design, engineering, and manufacturing of sustainable, energy-efficient systems. Their reputation and brand are synonymous with innovation, collaboration, and exceptional customer experiences.

The organization has created a sustainable business model that produces innovative energy-saving solutions to offer optimum lifetime building performance.

Their connected fluid flow solutions provide optimal efficiency and complete system transparency through real-time HVAC performance data and unrivaled intelligence.

Building on their proud history, they are on an exciting trajectory of transformation, expansion, and growth, seeking to realize their full potential in the marketplace.

About the Role

The Global Head of Strategic Marketing & Customer Experience reports to the CEO or another C-level position and plays a pivotal role in the overall business of the organization, providing expertise that aligns and supports the company strategy, global market presence, and brand.

This role is responsible for helping the organization build, propagate, and implement its brand, both externally and internally, through initiatives, actions, and experiences, and oversees how customers and the market experience Armstrong's value proposition.

In the short term, the Global Head of Strategic Marketing & Customer Experience will develop a well-known and respected brand by creating marketing approaches that leverage Armstrong's unique value proposition.

In the long term, the Global Head of Strategic Marketing & Customer Experience will help elevate Armstrong and position it for the future, building brand equity to support sustained growth in net return from marketing programs and initiatives.

Leading by example in fostering a high-performing, innovative, collaborative culture to deliver results aligned to the organization's business plans and strategic priorities is paramount.

Ideal candidates will have exceptional people leadership capabilities with strong consulting skills, have worked in highly matrixed environments, and possess an innovative mindset to create the brand strategy, marketing vision, and craft exceptional customer experience touchpoints for the company to grow market share.

Key Responsibilities
  • Corporate Branding
  • Marketing and communication efforts across the Americas, EMEA, UK, and APAC territories
  • Global Communications, both internal & external
  • Design and creation of digital, print, and other assets, including the corporate website and social media platforms
  • Media relations, employee communications, and all special events
Key Deliverables
  • Brand & Design: Design the Armstrong brand according to the company business strategy and provide guidance to all sales regions/sales channels and Armstrong affiliates to ensure branding is globally aligned, both internally and externally, and consistent across all customer touchpoints
  • Marketing & Communications: Create a messaging strategy to continually enhance and protect Armstrong interests and areas of investment globally to support the vision, mission, and direction of the overall communication strategy and the Armstrong Principles, Values, and Brand
Professional Qualifications and Experience
  • Master's/Bachelor's degree in branding, marketing, and communications, or equivalent business training, required
  • Mechanical engineering degree, an asset
  • Preference will be given to candidates with experiences in sustainability and services (leading customer service teams/break-fix/maintenance)