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Director of Public Relations and Sponsorship

3 months ago

Toronto, Ontario, Canada Subway Full time

As an integral part of the Subway Canada team, the Director of Public Relations and Sponsorship is tasked with partnering with key business stakeholders to craft industry-leading public relations strategies and enhance our sponsorship efforts within the basketball sector (Raptors, NBA, WNBA, Junior NBA) as well as our Share of Heart initiative, Never Miss Lunch. The ideal candidate will oversee Public Relations and Sponsorship agencies in a collaborative model to achieve objectives related to consumer engagement and brand loyalty.

Key Responsibilities:

  • Work closely with Marketing, Category, Operations, and Subway Market Operations (SMO) to create consumer-focused public relations and influencer strategies that resonate within the Canadian media landscape. This role demands effective collaboration, particularly with Creative Services and Social teams, to ensure the development and execution of impactful public relations campaigns that enhance brand relevance with target audiences, increasing share-of-voice in the QSR sector. The position will also liaise with the Senior Manager of Internal Communications to ensure campaign amplification reaches various internal stakeholders. Experience in managing agency partners from the client-side is preferred.
  • Oversee all Sponsorship strategies and initiatives, utilizing macro marketing communications tools to maximize brand affinity and purchase consideration, in conjunction with the Senior Manager of Sponsorship. Direct our basketball sponsorship efforts within the vertical (Raptors/MLSE, NBA, WNBA, Junior NBA) and manage our Sponsorship agency. Collaborate with internal and external stakeholders to maintain our leading sponsorship activations, in-restaurant marketing materials, Sandwich Artist initiatives, and external promotion (CRM, web, app, PR, social) in both French and English. Sponsorship will work closely with our Creative Services and Paid Media teams while aligning with our sports strategy.
  • Lead Subway Canada's Never Miss Lunch initiative in partnership with Food Banks Canada, enhancing the program's impact on Canadian communities. Collaborate with internal stakeholders and Food Banks Canada to further develop the Sustainability program, ultimately driving brand loyalty and traffic for our franchisees through activations, in-restaurant marketing materials, Sandwich Artist training, and external promotion (CRM, web, app, PR, social) in both French and English. CSR will work in tandem with our Creative Services and Paid Media teams while coordinating with the Senior Manager of Sponsorships.
  • Act as a brand custodian, leading crisis management efforts in Canada and guiding all Canadian stakeholders during critical situations. This role requires collaboration with Global Communications and Legal teams to ensure seamless issue navigation. Additionally, the position will manage community engagement resolutions via social media, coordinating with multiple stakeholders.
  • Establish and nurture relationships with cross-functional partners to stay informed about daily operations across initiatives and provide communications support. Contribute positively to the team culture by collaborating effectively, mentoring team members, and being a supportive team player.

Required Skills and Qualifications:

  • Strategic mindset with a strong understanding of the evolving Canadian media, influencer, and sponsorship landscape.
  • Exceptional writing skills; proficiency in French is an asset.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Proficient in building solid relationships and partnerships with organizational leaders and colleagues globally.
  • Curiosity and a desire to learn about Subway's business and opportunities to enhance brand affinity.
  • Experience managing projects within a deadline-driven environment.
  • Quick adaptability to new social and media platforms to enhance brand engagement.
  • Utilization of analytics tools to assess the effectiveness of communications and sponsorship initiatives throughout their lifecycle.

Preferred Experience:

  • Bachelor's degree in Communications/Public Relations, Marketing, Journalism, English, or a related field is highly recommended.
  • 10-12 years of comprehensive experience in communications and/or sponsorship.

Additional Information:

  • Job Family: Marketing Management & Support
  • Pay Type: Salary