Customer Insights Director
4 days ago
Job Title: Customer Insights Director
Job Summary:
We are seeking a highly skilled Customer Insights Director to join our team at Walmart. As a key leader in building customer obsession and empathy, you will play a critical role in enabling and inciting customer-first decision making and actions that deliver short and long-term success for Walmart.
Key Responsibilities:
- Build engagement with insights by illustrating how a customer-focus drives short and long-term business results.
- Build roadmap and lead development of foundational segmentation work, identifying key targets for Walmart to win with to achieve short and long-term business objectives.
- Leverage existing segmentation work and existing customer data to create an actionable segmentation model that incorporates customer data and enables targeting through existing databases.
- Generate buy-in to the segmentation approach and lead socialization and action planning sessions to help stakeholders deeply understand their target customers and how to win with them.
- Partner with Digital, Data and Marketing teams to build strategy, implementation and optimization plans for Walmart's evolving loyalty program.
- Leverage segmentation work and existing customer data to understand customer needs and behaviors that drive engagement, satisfaction and retention.
- Leverage existing insights and data and identify new research opportunities to inform how to achieve business and customer objectives of driving consideration, visits and conversion.
- Lead annual insights planning, tied to business and marketing annual operating plans.
- Build and manage annual insights budget in conjunction with other Insights leads.
- Lead Loyalty and Performance work, partnering with Digital Marketing to identify opportunities that drive engagement and retention, leveraging existing insights and measuring and tracking campaign performance to identify what's working and where to optimize.
- Support team in management of tracking programs to gather continuous customer metrics to evaluate in-market performance.
Requirements:
- Deep expertise and successful outcomes in building segmentation models that leverage internal customer databases.
- Customer and LTV experience an asset.
- Proven track record of strategic insights leadership, stakeholder relationship management and extensive insights experience in qualitative and quantitative methodologies.
- Strong storytelling skills and proven ability in influence and drive action and build partnerships with senior-level members of cross-functional teams.
- Motivated to work in a fast-paced environment, managing multiple projects and changing priorities.
About Walmart:
We are committed to accommodating the disability-related needs of applicants and associates as required by law.
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