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Customer Insights Director

2 months ago

Mississauga, Ontario, Canada Walmart Full time
About the Role

We are seeking a highly skilled and experienced Customer Insights Director to join our team at Walmart. As a key leader in building customer obsession and empathy, you will play a critical role in enabling and inciting customer-first decision making and actions that deliver short and long-term success for our company.

Key Responsibilities
  1. Customer Insights Leadership: You will lead the development of foundational segmentation work, identifying key targets for Walmart to win with to achieve short and long-term business objectives. You will leverage existing segmentation work and existing customer data to create an actionable segmentation model that incorporates customer data and enables targeting through existing databases.
  2. Loyalty and Performance: You will partner with Digital Marketing to identify opportunities that drive engagement and retention, leveraging existing insights and measuring and tracking campaign performance to identify what's working and where to optimize.
  3. Strategic Insights Partner: You will act as a strategic insights partner for Merchant and Marketing organizations, bringing customer understanding and insight to drive strategic and executional decision making. You will leverage existing insights and data and identify new research opportunities to inform how to achieve business and customer objectives of driving consideration, visits and conversion.
  4. Team Leadership: You will coach and lead a high-performing team of customer insights professionals, driving their professional development/ leadership skills, growing team capabilities, adding innovative tools/ concepts and providing elevated customer insights reporting that have strong and drive sales and growth.
  5. Industry Collaboration: You will build relationships with Insights counterparts in other Walmart regions to share learnings and identify best practices.
Requirements
  • 10+ years of experience in customer insights or research roles. Retail and client-side experience is preferred but not required.
  • Deep expertise and successful outcomes in building segmentation models that leverage internal customer databases. Customer and LTV experience an asset.
  • Proven track record of strategic insights leadership, stakeholder relationship management and extensive insights experience in qualitative and quantitative methodologies.
  • Strong storytelling skills and proven ability in influence and drive action and build partnerships with senior-level members of cross-functional teams.
  • 5+ years leading and developing high-performing, strategic insights teams.
  • Motivated to work in a fast-paced environment, managing multiple projects and changing priorities.