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Customer Insights Analyst
2 months ago
MCD McKesson Canada Corporation / La Corporation McKesson Canada is a leading healthcare company that touches the lives of 12 million Canadians every day. We are seeking a highly skilled Customer Insights Analyst to join our team and support our Sales Operations function.
Key Responsibilities- Support the Sales Operations team in driving performance excellence and strategic decision-making across various facets of the business.
- Transform financial reporting, data, and operations into business value by tracking key performance indicators (KPIs) for our Business Development and Provider Solutions teams.
- Provide valuable data insights to these teams, ensuring timely and accurate reporting to support BPS growth and profitability.
- Collaborate with the Manager, Customer Insights and Strategy to develop insights-driven sales processes and accelerate sales strategy execution.
- Operate independently or with minimal supervision, applying extensive knowledge to complex problems and contributing to the organization's strategic goals and objectives.
- Own the tracking of appropriate KPIs for BD and Provider teams, including success metrics, market penetration, and sales performance metrics.
- Manage the maintenance of effective and actionable sales reporting dashboards, clearly demonstrating YTD progress vs expectations.
- Create or modify current KPIs to improve sales reporting and gain greater insights, enabling more informed decision-making and enhancing overall sales performance.
- Ensure data accuracy and integrity by managing lookup files and implementing strategies for maintaining clean and standardized data across reporting platforms.
- Efficiently manage customer lists and segmenting into appropriate groups, facilitating targeted sales strategies and enhancing customer engagement initiatives.
- Support the monitoring of our sales funnel across the BD, Provider, MSD, and Data Commercialization sales teams, identifying financial risks and opportunities on a monthly basis.
- Produce comprehensive monthly reports and/or PowerPoint presentations on customer performance metrics tailored to each therapeutic area, providing actionable insights to drive strategic decision-making and optimize sales strategies.
- Identify inefficiencies in reporting processes and optimize existing reports or develop new ones as required.
- Support the organization's financial planning and forecasting processes by actively assisting with sales budget and long-range planning inputs, providing accurate and timely updates on revenue trends for key products and molecules.
- Extract, cleanse, and modify raw data from Power BI reports and other sources to aid in data-driven decision-making.
- Perform research needs as required to inform client segmentation strategy.
- Ensure accuracy and integrity of Salesforce data through proactive maintenance and regular customer audits, empowering informed decision-making for the sales teams.
- Coordinate Net Promoter Score (NPS) across Provider Solutions therapeutic areas to gather customer feedback, leading the coordination efforts to gather and analyze this feedback for strategic improvements.
- Communicate data-driven insights and make clear and concise recommendations on how to use those insights to support business growth and development.
- Collaborate with BPS business units to leverage Data & Analytics, working across business units to ensure alignment and optimize opportunities.
- Work with the Data & Analytics team to identify and address usability issues in Power BI reports, ensuring consistency, functionality, and optimal user experience.
- In collaboration with other BPS Business Units, identify and develop innovative strategies and tactics to optimize sales opportunities.
- Work closely with the Manager, Customer Insights and Strategy on special initiatives and projects as applicable, with the potential to lead some of these projects/initiatives in the future.
- University degree in a relevant discipline. MBA or other Master's would be an asset.
- Minimum of 4 to 6 years' experience in a similar role, preferably in the biopharma and/or healthcare industry.
- Critical thinker with the ability to analyze data, identify patterns, and provide resolutions to complex business problems.
- Strong business acumen, with a track record of leveraging customer insights to drive, inform, and recommend strategic decision-making.
- Knowledge of Canadian healthcare industry business and/or experience with IQVIA data sets are a definite asset.
- Advanced knowledge of the MS Office products (Excel, Power BI, PowerPoint, Word), and knowledge of or experience with CRM (Salesforce) an asset.
- Strong analytical and problem-solving skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Creative problem solver open to innovative analytic approaches.
- Excellent communication, presentation, and interpersonal skills; results-oriented, passionate, and driven to succeed.
- Demonstrated leadership, strong team player, ability to manage priorities and meet tight deadlines.
- High sense of urgency with the ability to multi-task, work proactively, and independently in a fast-paced, dynamic environment.
- Bilingual (English and French), both written and spoken, an asset.
