Product Marketing Leader
4 weeks ago
Benevity is seeking a seasoned Product Marketing Leader to drive market and product leadership, advancing the corporate purpose software category. As Associate Vice President, Product Marketing, you will manage product go-to-market plans, supporting commercial readiness, defining sales plays, markets, and segments for our products, and collaborating cross-functionally on strategies and programs that achieve revenue and market growth.
Key Responsibilities:- Develop and execute product go-to-market strategies and launches, leading a collaborative GTM process to bring new solutions to market.
- Create new opportunities for monetization from products and services, building the right messaging, positioning, support packaging, and pricing.
- Refine and establish pricing and packaging strategies for all existing and new products, including new product launches, promotions, and deal desk approvals.
- Ensure deep integration on GTM with Product, Sales, and Marketing to connect all dots from product truth to positioning/messaging to value creation in the sales process.
- Map positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel.
- Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients.
- Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance, and deliverables to measure the team's impact and manage its priorities and productivity.
- Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience's needs, priorities, and challenges.
- 10-12 years of related product marketing and/or product management experience in B2B SaaS solutions, with at least 5 years of experience leading teams.
- Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively.
- Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity.
- Proven experience with SaaS pricing and packaging strategy in a global B2B environment to drive revenue growth.
- Strategic planning, execution, and measurement skills.
- Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization.
- Analyst relations experience is an asset.
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a talented Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans by supporting commercial readiness, defining sales plays, markets, and segments for our...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a talented Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans by supporting commercial readiness, defining sales plays, markets, and segments for our...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a talented Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans by supporting commercial readiness, helping define sales plays, markets, and segments for our...
-
Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a talented Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans by supporting commercial readiness, helping define sales plays, markets, and segments for our...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing Leader Opportunity at BenevityBenevity, a leading provider of corporate social responsibility and employee engagement solutions, is seeking a talented Product Marketing Leader to join its Marketing Team. As a key member of the team, you will play a critical role in driving market and product leadership, advancing the corporate purpose...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing Leader Opportunity at BenevityBenevity, a leading provider of corporate social responsibility and employee engagement solutions, is seeking a talented Product Marketing Leader to join its Marketing Team. As a key member of the team, you will play a critical role in driving market and product leadership, advancing the corporate purpose...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a seasoned Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Benevity Full timeProduct Marketing LeaderBenevity is seeking a seasoned Product Marketing Leader to drive market and product leadership and advance the corporate purpose software category. As the Associate Vice President, Product Marketing, you will manage product go-to-market plans, support commercial readiness, and collaborate cross-functionally on strategies and programs...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full timeAbout the RoleWe are seeking a seasoned Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and launches,...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full timeAbout the RoleWe are seeking a seasoned Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and launches,...
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Product Marketing Leader
2 months ago
Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full timeAbout the RoleWe are seeking a highly skilled Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will play a critical role in driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and...
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Product Marketing Leader
2 months ago
Calgary, Alberta, Canada Smart, Savvy + Associates (Recruitment Agency) Full timeAbout the RoleWe are seeking a highly skilled Product Marketing Leader to join our team at Smart, Savvy + Associates (Recruitment Agency). As an Associate Vice President, Product Marketing, you will play a critical role in driving market and product leadership in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies...
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Product Marketing Leader
1 month ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As an Associate Vice President, Product Marketing, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and execute product marketing plans...
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Product Marketing Leader
4 weeks ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a highly skilled and experienced Product Marketing Leader to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive business growth and revenue.Key ResponsibilitiesDevelop and execute product marketing plans...
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Executive Product Marketing Leader
3 weeks ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a seasoned Executive Product Marketing Leader to join our team at Smart, Savvy + Associates. As a key member of our organization, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and launches, leading a collaborative...
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Executive Product Marketing Leader
3 weeks ago
Calgary, Alberta, Canada Smart Savvy Full timeAbout the RoleWe are seeking a seasoned Executive Product Marketing Leader to join our team at Smart, Savvy + Associates. As a key member of our organization, you will be responsible for driving market and product leadership in B2B SaaS environments.Key Responsibilities:Develop and execute product go-to-market strategies and launches, leading a collaborative...
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Product Marketing Leader
2 months ago
Calgary, Alberta, Canada Smart, Savvy Full timeAbout the RoleWe are seeking a seasoned Director of Product Marketing Strategy to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for driving market and product leadership for our enterprise offerings in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and...
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Product Marketing Leader
2 months ago
Calgary, Alberta, Canada Smart, Savvy Full timeAbout the RoleWe are seeking a seasoned Director of Product Marketing Strategy to join our team at Smart, Savvy + Associates. As a key member of our marketing team, you will be responsible for driving market and product leadership for our enterprise offerings in B2B SaaS environments.Key ResponsibilitiesDevelop and execute product go-to-market strategies and...
