Vancouver Chinese Market Expansion Specialist

2 months ago

Toronto, Ontario, Canada LemFi Full time

About LemFi

LemFi is a financial technology company that provides convenient, real-time, and low-cost cross-border remittance services to over 1 million users worldwide.

Founded in 2020, LemFi has expanded to 13 countries and is currently in rapid growth. In 2023, we completed a $33 million Series A funding round.

We are a UK-licensed financial institution regulated by the central bank and have advertisements in London's Tube and buses.

We are seeking a Marketing Specialist to join our team.

Job Summary

The ideal candidate will be responsible for planning, organizing, and executing offline marketing activities, managing local media placements, and identifying and operating with seed users.

Key Responsibilities

  • Develop and execute a marketing strategy to grow our reach in the USA, particularly among Chinese citizens.
  • Plan and execute offline marketing activities, including events and promotions.
  • Manage local media placements and ensure effective communication with users.
  • Identify and operate with seed users, overseeing the overall performance of the referral program.
  • Establish new connections and partnerships, assist in maintaining existing user communities and partner relationships, and engage in timely communication with users.
  • Responsible for competitor information gathering, market research, and actively tracking the latest industry trends.

Requirements

  • Candidate must be fluent in written and speaking Chinese and English, with a deep understanding of the Chinese immigrants' culture and a great network in the immigrants' community.
  • 1-3 years' experience in a marketing or related role (including part-time and internship).
  • Long-term plan to stay in the US.
  • Bachelor's degree or above.
  • Excellent execution efficiency.
  • Analytical, research, verbal, and written communication skills.
  • Candidates must reside in Toronto or Vancouver, fluent in both English and Chinese for effective collaboration.
  • Experience organizing marketing events is desirable.

Bonus Points

  • Proficient writing skills, able to express ideas fluently and with a humorous and witty style.
  • Active on social media with a significant following; experience in community or group operations is a plus.

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