Chinese Growth Manager

2 months ago

Toronto, Ontario, Canada LemFi Full time
About LemFi

LemFi is a financial technology company that is revolutionizing the way the diaspora community in North America, Europe, and the UK moves their money globally.

Job Summary

We are seeking a motivated and energetic individual to join our team as a Marketing Specialist for Chinese Diaspora. The ideal candidate will have experience in launching new products to new markets, events marketing, and partnership development.

Responsibilities
  • Plan, organize, and execute offline marketing activities to manage local media placements.
  • Identify and operate with seed users, overseeing the overall performance of the referral program.
  • Establish new connections and partnerships, assist in maintaining existing user communities and partner relationships, engage in timely communication with users, and provide feedback.
  • Responsible for competitor information gathering, market research, and actively tracking the latest industry trends.
  • We are looking for someone who is passionate about face-to-face communication, has an affable nature, and enjoys assisting others.
  • Exhibit a keen curiosity for new products and novel concepts, willing to share great products and content.
Requirements
  • Candidate must be fluent in written and speaking Chinese and English, with a deep understanding of the Chinese immigrants' culture and a great network in the immigrants' community.
  • 1-3 years' experience in a marketing or related role (including part-time and internship).
  • Long-term plan to stay in the US.
  • Bachelor's degree or above.
  • Excellent execution efficiency.
  • Analytical, research, verbal, and written communication skills.
  • Candidates must reside in Toronto or Vancouver, fluent in both English and Chinese for effective collaboration.
  • Experience organizing marketing events is desirable.
Bonus Points
  • Proficient writing skills, able to express ideas fluently and with a humorous and witty style.
  • Active on social media with a significant following; experience in community or group operations is a plus.
Goal

The goal for this role is to grow our reach in the USA, particularly among Chinese citizens. To drive activations and other engagements that would lead to an increase in new users signed up and transacting in the USA.

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