Community Relations Manager

4 days ago

Langley, Canada Retirement Concepts Full time
About Us

At Retirement Concepts, we believe that our communities are a family, and we are committed to providing an exceptional living experience for our residents and staff. We strive to create a work environment that is engaging, respectful, and dignified, where everyone feels valued and supported.

About the Role

The Community Relations Manager (CRM) plays a critical role in building relationships with our community partners, identifying sales leads, and achieving occupancy and revenue goals. This role is responsible for supporting older adults and their families in making informed decisions about their retirement living options.

Key Responsibilities
  • Engage and mobilize the team to achieve the organization's purpose, goals, and objectives.
  • Develop and maintain professional relationships that support and strengthen the organizational culture and purpose.
  • Model the values and leadership behaviors of the organization and inspire others to do the same.
  • Achieve or exceed occupancy and revenue targets by working with the leadership team.
  • Drive qualified leads to the community through promotion, advertising, and online engagement.
  • Conduct personal visits with prospects and their families to understand their needs and align the community with their expectations.
  • Build professional referral relationships with community partners and provide tools and resources to encourage promotion and referrals to the community.
  • Utilize and maintain the community database on a daily basis and ensure timely follow-up.
  • Stay up-to-date with market trends, competitor services, and offerings to maintain a competitive edge.
  • Work closely with the leadership team to create the community marketing plan, events, and annual budget.
  • Develop a strategic marketing plan and events to grow a portfolio of interested prospects and engaged community partners.
  • Design marketing materials in collaboration with the leadership team.
  • Collaborate with other CRM's to share insights and best practices.
  • Take the lead on leases and contracts with new residents.
  • Collaborate with the leadership team and other departmental managers to review occupancy objectives.
  • Collaborate with all other departments to provide an exceptional move-in/move-out process.
  • Maintain a safe environment for residents, family, and staff by following accident prevention procedures, emergency protocols, and infection control procedures.
Qualifications & Skills
  • A minimum of 3 years of sales and customer service experience required.
  • Previous experience in senior housing is an asset.
  • A passion for working with seniors.
  • All successful applicants must pass the vulnerable sector Criminal Record Check applicable to Provincial guidelines.
  • Ability to read, write, and speak English proficiently.
  • Must have reliable transportation and be able to travel.
  • Effective written and spoken communication skills.
  • Excellent interpersonal skills.
  • Ability to work independently and in a team environment.
  • Highly organized and able to multi-task.
  • Highly self-motivated, with a passion for delivering outstanding results.
  • Ability to work weekends, evenings, and/or flexible hours as required.
  • Solid working knowledge of MS Office Suite (Outlook, Excel, Word, PowerPoint).
  • Knowledge and previous use of a CRM or Data Base management system an asset.

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