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Senior Manager of Demand Generation
2 months ago
Mappedin is a global leader in indoor mapping and spatial data management, and we're seeking a collaborative and results-driven Demand Generation Manager to join our team.
Key Responsibilities- Design and implement targeted, segmented, and benefits-driven marketing campaigns to generate and nurture leads across channels.
- Work collaboratively with the sales team to ensure alignment on strategy, targeted accounts, messaging, and lead generation efforts.
- Develop metrics and analyze campaign performance to continuously improve ROI on marketing spend.
- Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website.
- Lead and execute organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
- Produce video content for case studies, product announcements, podcast episodes, and more.
- Identify areas for strong brand positioning and leverage learnings from industry trends and competitor activities to create opportunities for innovation and growth.
- Proven track record within high-growth SaaS and Enterprise B2B environments using successful account-based marketing strategies.
- Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
- Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
- Creative thinker with the ability to innovate, experiment, and execute growth strategies.
- Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
We're a REMOTE company, but this role may require you to come into the office from time to time. We work flexible hours, have a flexible vacation policy, and provide the hardware or office equipment you require to unleash your potential. We stay curious, challenge opinions, take risks, and learn from mistakes. We welcome applications from people with disabilities.
