Digital Marketing Analyst

1 month ago

Toronto, Ontario, Canada Canadian Tire Corporation Full time
About the Role

We are seeking a highly skilled Digital Marketing Analyst to join our team at Canadian Tire Corporation. As a key member of our marketing team, you will be responsible for establishing digital market capabilities within the organization and deploying personalized digital marketing campaigns.

Key Responsibilities
  • Support the execution of social marketing campaigns in various social buying platforms, including campaign set up, ad trafficking, campaign, audience & creative insights, and report generation as required.
  • Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management.
  • Assist in troubleshooting campaign delivery and pacing issues, support the team in addressing immediate issues.
  • Provide recommendations on tactics, audiences, placements, and pacing for Paid Social marketing campaigns.
  • Gather and maintain record of all campaign-specific documentation - brief, plan, blocking chart, creative, and any other related materials.
  • Monitor in-market performance and provide timely recommendations for improving campaign performance.
  • Use Analytics and attribution modeling to assess overall digital journey and holistic campaign performance.
Requirements
  • 3+ years hands-on experience in Social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, Reddit, etc)
  • Strong understanding of Dynamic Ads and Product Catalog requirements.
  • Working knowledge of digital analytics platforms such as Google Analytics.
  • Understanding of data management platforms, including used cases and benefits.
  • Strong proficiency in Microsoft Office, notably Microsoft Excel.
  • Excellent customer service and account management skills.
  • Problem solver with the ability to analyze and prioritize to meet business objectives.
About Us

Canadian Tire Corporation, Limited is one of Canada's most admired and trusted companies. We value flexibility and have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.

We are committed to fostering an environment where belonging thrives, and diversity, inclusion, and equity are infused into everything we do. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.

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