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Marketing Manager, Brand

2 months ago

Toronto, Ontario, Canada OMERS Full time

About OMERS

OMERS is a leading global real estate investor, developer, and manager. We combine our capital with our capabilities to create real estate that strengthens economies and communities.

Our Mission

We prioritize people, partnerships, and places to generate meaningful returns for our members, enhance value for our capital partners, and create a brighter world for our customers.

Job Summary

We are seeking a Marketing Manager, Brand to join our corporate brand, marketing, and communications team. As a key member of our team, you will be responsible for conceiving and executing effective brand marketing programs and operations across multiple channels and mediums to help advance our company's strategic plan.

Key Responsibilities

  • Support the development and evolution of brand strategies that align with our company's goals and objectives.
  • Manage and evolve Oxford's brand strategy, including architecture, strategy, tone of voice, and visual identity, and inform its application across all marketing channels.
  • Implement brand strategies that align with our company's goals and objectives.
  • Support market research initiatives to better understand market trends, competitors, and target audiences.
  • Provide input on available information, data, and insights on business requirements, current state processes, and workflows.
  • Build strong internal relationships and an understanding of business objectives to identify ways marketing and communications can further our business strategies.
  • Manage all aspects of brand management, including architecture, strategy, tone of voice, and visual identity, ensuring alignment with our overall business strategy.
  • Develop and execute strategic brand and marketing initiatives in partnership with the team to contribute to building our brand awareness and equity.
  • Collaborate cross-functionally globally with areas of the business to ensure consistent brand messaging and visual identity for all internal and external facing collateral.
  • Evaluate priorities as they relate to business objectives and contribute to broader brand and marketing initiatives in support of our company's strategic plan and future vision.
  • Champion the brand through educating and maintaining consistent brand messaging and directly manage communication activities that promote, enhance, and protect our brand purpose across multiple channels.
  • Support the Director, Brand and Marketing with market research/brand health assessments.
  • Manage Creative Services and Marketing budgets.
  • Work closely with and manage external partners and agencies to ensure the successful development and production of impactful marketing materials.
  • Manage content updates in Agility for the corporate website.
  • Lead ongoing content control of the business-wide Digital Asset Management System (The Digital Library).
  • Identify changes needed to evolve The Digital Library, in collaboration with the business and technology team.
  • Monitor and analyze key metrics to assess the usefulness of content and The Digital Library to make data-driven adjustments as needed.
  • Create, analyze, and optimize marketing processes on an ongoing basis by working closely with other members of the marketing team to monitor and evaluate feedback.

Requirements

  • Professional presentation, communication, and interpersonal skills.
  • A collaborative approach to working with global internal and external customers and a passion for building relationships based in partnership and trust.
  • Highly organized with a strong ability to manage multiple priorities and work under pressure to meet deadlines.
  • The ability to learn quickly, fail quickly, and incorporate both into the work delivered.
  • Strong curiosity, judgment, and confidence in decision making, with a mature approach to engaging with colleagues and stakeholders of all levels across multiple geographies.
  • An ability to innovate and bring fresh solutions to problems and a willingness to share different perspectives that contribute to new ways of thinking and working.
  • Comfort with adapting to changing processes and continually evolving business priorities.
  • Passion for learning new and evolving marketing technology solutions.
  • Comfortable reading and understanding data and analytics to support our team's goals and objectives.
  • Results-oriented and execution-focused, possessing a bias for action.
  • Superior communication skills; both written and oral.
  • Proactive with excellent organizational and time management skills.
  • Effectively presents work and collects and communicates feedback.