Brand Field Specialist

2 months ago

Toronto, Ontario, Canada EssilorLuxottica Full time
About the Role

We are seeking a highly motivated and experienced Brand Field Specialist to join our team at EssilorLuxottica. As a key member of our sales and training team, you will be responsible for promoting and selling our products to customers in a designated territory.

Key Responsibilities
  • Meet sales goals and objectives for EssilorLuxottica lens brands within an assigned territory, while establishing and tracking key performance indicators (KPIs) with internal and external stakeholders.
  • Schedule and maintain regular visits with all doors within the assigned territory, prioritizing sales cycle activities.
  • Actively promote EssilorLuxottica products to accounts through brand and category trainings, conducting needs analysis to identify training requirements.
  • Develop strong working relationships with account management and personnel, meeting with office managers to identify business opportunities and maximize EssilorLuxottica's presence and drive sales.
  • Stay knowledgeable of and up-to-date with all EssilorLuxottica products, services, promotions, advertising, and competitive offers to facilitate sales efforts, maintaining awareness of competitor's products, promotions, and services.
  • Provide customers with professional, personalized customer service to promote sales by increasing customer awareness and knowledge of EssilorLuxottica's brands and the lens category through the delivery of approved national training programs with core business partners.
  • Ensure programs are properly designed and implemented, and that EssilorLuxottica Canada is achieving expected results by measuring the impact and effectiveness of training (ROI).
  • Adhere to individual office policies, including dress code.
  • Conduct regular EssilorLuxottica product trainings in offices or via webinar for Account Sales Associates, Opticians, and staff to ensure knowledge of EssilorLuxottica's products, marketing activities, selling strategies, and merchandising standards.
  • Heavy travel, 80% of the time, including overnight hotel stays.
Requirements
  • Bachelor's degree in business management.
  • Generally requires 3-5 years of experience in a customer service environment; previous merchandising, training, selling, and/or retail experience required, ideally in an optical environment.
  • Heavy travel within assigned territory.
  • Car and valid Driver's License required.
  • Equivalent combination of education and relevant experience.
  • Driven to engage with account personnel and consumers.
  • Excellent sales, customer service, and interpersonal skills.
  • Ability to speak/present, motivate, and coach in front of a large group.
  • Good negotiation and analytical skills.
  • Must be thoroughly familiar with all EssilorLuxottica products within assigned stores.
  • Ability to take initiative, generate creative selling solutions, and work in a fast-paced environment.
  • Ability to make decisions in a complex and changing environment.
  • Proficient with PC and IOS applications – Microsoft Office – Excel, Word, PowerPoint, iPad.
  • Bilingual – French and English (both spoken and written).
Preferred Qualifications
  • Optical experience preferred.
  • Optician license an asset.

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